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3 Simple Ways to Personalize Your Marketing Effort

Adding a personal touch to marketing campaigns can make a world of difference to the customers whose attention is being pulled in a million different directions. Personalization has become increasingly important with the new generation of consumers coming into adulthood, but thankfully it's something that doesn't require a full marketing department to achieve. Publically Respond to Customers On Social Media Social media is a strong tool for both businesses and consumers. New customers can look back through a brand's social media presence to see how they handle complaints, while companies can use their accounts to prove they offer strong customer…
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Social Media , ,

5 Sites for Finding Great Content to Share on Your Social

Curating content from across the internet is an easy way to share amazing material on various social media platforms, but where to begin? Jumping into the web to try and find shareable content can result in a lot of wasted time with nothing to show for it. It's easy to get lost in the many websites vying for visitors, so start out by trying some of these popular sites for finding content to share on social media. Track Influencers With Buzzsumo Buzzsumo is more than just a tracking website. It allows anybody to type in a phrase, a keyword or…
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The Pros and Cons of Facebook’s Instant Articles

Instant Articles are Facebook's way of hosting external content on its own site, allowing readers to see content without leaving Facebook and allowing companies to offer larger pieces of content instantly to Facebook readers. Like any new initiative there are pros and cons to using Instant Articles and it is up to each individual page to identify if Instant Articles is the right marketing plan to increase awareness. Scannable Content Will Be Read On Mobile The truth about how people consume content is that mobile is now the preferred method, especially for Facebook. Because many readers have made it a…
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What Is Facebook Canvas and Why Should You Care

Canvas is Facebook's latest marketing campaign for brands that use the social media giant and it's a game changer for marketers. Canvas is built into Facebook's mobile app and presents a series of fast loading and easy to navigate photos, videos and product sets. It seems like these major online presences are always rolling out new marketing ventures and it can become difficult to tell if they are worthy of attention. Facebook Canvas has taken all the right steps to be one advertising system that no brand should ignore. Helping To Solve The Mobile Problem Browsing on mobile is not…
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3 Quick Changes to Optimize Your Landing Pages

A well-designed and easy to navigate landing page can be one of the most effective tools for converting visitors into new clients or customers. They can be tricky to utilize properly, but these 3 tips for optimizing landing pages can help any business increase its conversion rate. A Simple Design Is Always Better Every business's first instinct is to fill up the landing page with as much information as possible. While providing information is not necessarily a bad thing to do, an excess of it will result in a page that is cluttered and overrun. Design can be more important…
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Technology ,

Crafting the Perfect Welcome Email for New Subscribers: 3 Essential Components

A welcome email will be the first point of contact for new subscribers after they have given a business their email address and the go ahead to contact them through it. Starting with a generic email blast is not recommended, as consumers prefer a more personalized touch. A well-crafted welcome email should be simple and friendly, while highlighting the benefits of subscribing to the email list. Here are 3 essential components to any welcome email: Offer A Special Deal For New Subscribers Start off on a high note by offering the new subscriber a deal for signing up to the…
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