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How to Write Insightful Customer Surveys Questions

What's the best way to get information about how customers perceive a business? How about going straight to the consumer? With the advances in technology and data collection, any business can send off a simple survey to their email list to get fast feedback on any number of issues. The key to a successful customer survey is insightful questions that provoke an honest response. Identify The Goal And Write Accordingly Surveys need to be short in order to compile answers from as many people as possible. Before writing the questions, be sure to identify the purpose of the survey and…
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How to Use Facebook Live to Engage with Your Followers

Live streaming has quickly becoming the next logical progression to sharing video content online and Facebook has jumped into the pool with Facebook Live. The immediacy of live streaming is something followers have eagerly embraced, but it has come with certain challenges for the content creators. Carefully crafting the perfect video to share is not an option when going Live, but this exciting medium offers new ways to engage with followers. Build A Following With Can't Miss Streams Videos can be watched at any time at the leisure of the viewer, but Facebook Live offers the opportunity to present can't…
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How a Solid Buyer Persona Will Help You Better Focus Your Marketing

Buyer personas were previously used by large companies to better understand their growing customer base, but they are now used by small stores and businesses operating online to do the same thing. With so much competition in the crowded online marketplace, every company should take the time to create a solid buyer persona so they can orchestrate a marketing strategy that will be as effective as possible. Tailor A Strong Brand Message Around A Buyer Persona Understanding who the target customer is for a product can help a digital marketing campaign run smoothly, especially for smaller businesses that don't have…
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Social Media ,

Influencer Marketing: 4 Effective Ways to Reach out to Influencers

Influencer marketing is the future of digital marketing and for a good reason. While it is still technically advertising, it's a much more organic form that has a higher conversion rate. Consumers now choose a small sample of tastemakers they trust to listen to for advice on new products. The trick is finding an effective way to reach out to these influencers without getting lost in the shuffle. Create A Relationship Before Making Demands Many businesses are unsuccessful when reaching out to influencers because they treat them like any other professional service; they make a direct business offer and expect…
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Productivity Tips ,

Can’t Copywrite: 4 Creative Ways to Solve Your Writer’s Block

Writing effective content marketing material, whether it's an email to a tastemaker, a blog post or the beginning of a new digital marketing campaign, is not always easy. Sometimes the words coming flowing through with ease, but sometimes it's infuriatingly hard to get a solid idea on what the content of the material should be. Writer's block is common, but it's beatable. Preparation Can Make A World Of Difference In many cases when copywriting is concerned, writer's block can arise out of a situation where a writer is tackling a topic that is unknown to them. This can be a…
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4 Content Marketing Trends Sweeping Small Business Bloggers

Every small business should manage a blog on their official website to keep clients and customers informed of new happenings and entertained with relevant posts. Blogs are fantastic marketing tools and remaining up to date on current trends is necessary in order to stay relevant. Here are 4 trends for content marketing that are being successfully implemented by small business bloggers to increase their leads and expand their reach. Focus On Original Content Over Re-Blogging 'Content is king' has been a popular phrase among digital marketers for some time, and for a very good reason. Strong, original content is what…
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