Do you ever wonder, “How can I get my business card to generate leads?”

Or, “Why do I even pass these business cards out?  They don’t seem to ever get me any calls?”

Well, I was looking through a group of business cards that I’ve collected at recent events and saw one that caught my attention.  And I’m pretty sure it would catch a potential clients attention too!

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This business card was even more interesting because I happen to know that the loan officer, Eric Mitchell, has been a very successful mortgage loan originator for nearly 15 years.

Now, you might think I’m talking about his photo, or his logo, or about his personal branding.  That’s not it at all!

Here’s a photo of the BACK of his business card:

Eric Mitchell, First Priority Financial, uses a Benefit Based Call To Action on the backside of his business card.

Here’s why this is important.

Just having your name and phone number on your business card doesn’t inspire anyone to pick up the phone and call you.

Now, I believe in personal branding and having a high quality image.  That’s why we market a done-for-you service to make sure you look like a million bucks online.

But that only works after a prospect has a reason to look you up, or place a call to get their questions answered.

When you add a specific call-to-action on your card it inspires the specific prospect you’re looking for to pick up the phone because they think you can answer their question.  Specifically.

And that’s what being an expert in your field is all about.

It’s a lot easier to convert your prospect into a loan application and raving fan if they feel like you are the perfect fit even before they pick up the phone.

Do this on your next business card order!

What is the loan program or product that you most like to do?

What is the single most important benefit that you provide for someone looking for that product?

How can you convey that message in the fewest words and boldest type within a 3.5 x 2 inch billboard that you can hand out all over town?

Enter your business card call-to-action or question in the comments section below and I’ll respond personally!

 Here are 3 ways to use this How To Buy A Home infographic in your marketing right now.

1. Add it to your blog.  

1. Just Click Here and scroll to the bottom of the original post on The Mortgage Reports.

2. Then choose the size that you want to use (this one is the 550 pixel version.)

3. Copy and paste into your blog post text editor.

4. Add your personal comments and publish.

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2. Share it on your Facebook, LinkedIn, Twitter and Google+ accounts.

Here’s where you get a lot of street cred for offering great information.  Understand this important point.

You DON’T have to be the creator of the content for people to see you as the expert.

In fact, most great communicators and experts are not the content creators themselves.

Think about Oprah.  She’s made her life’s fortune and a huge impact by interviewing others and sharing the information with the world!

And don’t just share it and stop there.  Make a comment about what you like in the piece.  

Let people know that the market is heating up for purchases this spring.  

Tell people a funny story about your real estate experience helping someone buy a home.  Anything really.  

Just make an attempt to have a conversation and encourage people to pass the information along.

Check out this great infographic from our friend, Dan Green, at The Mortgage Reports!

We think he did a great job putting this together.

Click Here if you’d like to add this to your website or blog as well!

Homebuyer assistance via The Mortgage Reports.

3. And lastly, email an informative piece like this out to your database.

Just like I did.

It doesn’t need to be fancy to be helpful. Make it short and to the point and link it back to your blog post so you get traffic to your site.

Make it easy for the people on your list to share it as well.  That’s the way you get viral exposure.

If you don’t have an email list or a system set up, go get one at MailChimp for free (http://www.mailchimp.com)

Would you like to be able to easily use this type of content marketing to generate more repeat and referral business?

If you’d like to have a top-quality blog website set up 100% for you and working right away, check out our current offer here.