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How Mortgage Professionals Can Gain Realtor Referral Relationships Fast!

Whenever you are approaching real estate agents to create referral relationships, the question going through their mind is:  "What makes you any different than the last mortgage loan officer that walked through the door?" UVP - Unique Value Proposition What does your target demo need? What can you do to satisfy that need? How can you do it uniquely? How can you communicate effectively? What is your commitment objective? How can you market this on a larger scale? How can you become an invaluable, irreplaceable assset to your new marketing partner's business? Psychological Value Equation Value = Benefit - Cost…
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Internet Marketing, Uncategorized

How My Son’s Car Breakdown Affects Your Business!

My son's car broke down and it created a crazy important story about how the internet has massively shifted your real estate and mortgage business! Watch this video and join me tomorrow! "The 3 Key Online Marketing Strategies To Get Leads That Close And Maximum Referrals Automatically!" Click Here To Register DURING THIS FREE WEBINAR YOU WILL LEARN: +The 3 Incredibly Expensive Internet Marketing Myths That Will Never Work To Close Deals! (Unfortunately these are the most promoted strategies by the "gurus" too!) + The 7 Step Fail Proof Plan To Guarantee That You Generate Qualified, Profitable Clients That Lead…
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How To Grow A 7 Figure Business Without Killing Yourself In The Process
Blogging

How To Grow A 7 Figure Business Without Killing Yourself In The Process

Today I had the opportunity to join a presentation by my friend, Brad Martineau (CEO of Sixth Division, Infusionsoft Experts) on the tips he's learned growing a multi-7 figure business in the software and services space. A lot of the principles he shared are the same for real estate agents and mortgage lenders as well.  I've summarized some of the points as I understand them and added some of my own insights as well. 3 Business Growth Lenses Learned Brad talked about 3 specific ways that he had to come to see the process of growing a business in order…
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Eight Simple Ways To Make Your “About Us” Page Shine
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Eight Simple Ways To Make Your “About Us” Page Shine

The "About Us" page has historically ranked as the 2nd most popular page on business and personal websites.  This includes small business and sales professional's websites and blog sites. So having a really good About Us or About Me page is critical when people visit your website.  You can use this page to let them get to know you better.  With a well-written about me page, they will be able to determine whether you are a good fit for the service that they are looking to have performed. This article, How To Create An Amazing About Page To Turn Fencesitters Into…
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The “Duplicate Content Penalty” Is A Lie!
Blogging , , , , , , , , , ,

The “Duplicate Content Penalty” Is A Lie!

But isn't my site going to be penalized if I have blog posts from a content channel that are the same as another subscriber? What about the Duplicate Content Penalty by Google? [youtube width="640" height="360"]https://www.youtube.com/watch?v=-r6Zt4awVbA[/youtube] I get this question pretty often from prospective clients as well as other social media marketing and blogging professionals when they hear about our service and how we write high-quality, industry-relevant, credibility-building blog posts for our clients and publish them automatically to their WordPress-based blogs without them having to do a thing. They're usually always impressed with the solution that we offer but have that…
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Internet Marketing , , ,

How To Find The Best VA Home Loan Video Script Ideas

Watch this short video to see exactly how to get ideas and content for your VA Home Loan video marketing projects.   You can do a Google Search for topics related to your video idea. Pay attention to the suggested questions that people are asking for additional ideas. Use Pinterest.com to look for infographics related to your topic. These have information already distilled down into script size bites and you can also give them away to your VA home loan prospects as an additional information piece. This is Mikel Erdman, and thanks for opting in for this video creation series.…
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