Blog

Technology

4 Must Do’s for Small Business Bloggers

A small business blog is a great marketing tool. Every small business should host a blog on their official website to keep clients and customers informed of new happenings and entertained with relevant posts. Blogs are fantastic marketing tools and remaining up to date on blogging best practices is necessary in order to stay relevant. Here are 4 must do's for content marketing that are being successfully implemented by small business bloggers to increase their leads and expand their reach. Focus On Original Content 'Content is king' has been a popular phrase among digital marketers for some time, and for…
Read More
Unknown , ,

Should You Be Using a Pop-up Subscription Form on Your Blog? Yes – and Here’s Why

Blogs are a fantastic resource for businesses and can be used as a way to get a steady flow of new readers to visit the website. The problem that presents itself is finding a way to convert those new visitors into customers and getting them to subscribe to an email list. Standard links to subscriptions can be hard to see and will be overlooked if they are not being actively searched for, which is why pop-op subscription forms have become one of the most effective tools for any blog. A Hard To Miss Option People will not seek out an…
Read More
Unknown , ,

It’s All in the Title: 3 Data-driven Reasons Why You’ll Want to Split Test Your Blog Post Titles

Also known as A/B testing, split testing has become a popular method for determining the effectiveness of your website. With so many factors going into what makes your website a hit or a miss, from color to images to the way content is presented, split testing can be an important part of helping an already popular website gain even more interest. When it comes to your blog posts, here are three reasons you may want to try out this type of testing. It Can Help Identify Your Niche When it comes to the title of a blog post, it's all…
Read More
LinkedIn, Social Media , , ,

Get Noticed In a Noisy World

There are different methods that home buyers and sellers may use to find a real estate agent to work with. While some may use the services of a real estate agent who they know personally, others may reach out to a professional who they have located online. In any case, you want to ensure you stand out from the crowd when your services are needed. In the vast sea a real estate agents to choose from, how do you stand out in the crowd? First things first, be clear on why you stand out. Show your clients what your standards of…
Read More
LinkedIn, Social Media , , ,

Grow Your Real Estate Connections on LinkedIn

When leveraging social media for business, it’s vitally important to understand that LinkedIn and Facebook are not the same. Many people utilize Facebook as a personal network to connect with their friends or loved ones.  LinkedIn is different from the rest of the social media outlets because it’s specifically designed for businesses and professionals. It’s the perfect online place for professionals to create real business connections. The connections you create here can help your business network grow. The profile you create on LinkedIn can act as your online business card! When signing up, you are asked a few basic questions; your…
Read More