Blogging, Content Marketing, Internet Marketing , , ,

Infographics: the Perfect Solution for a Blog That’s Feeling a Little “Text Heavy”

Whether you're starting to feel like your blog posts are a little wordy or you simply want to break up the monotony a bit, you'll find that infographics are an excellent way to communicate your message using a visual medium. In today's blog post we'll explore infographics and explain why they are a useful solution for those who have "text heavy" blogs. Creating Infographics That Tell Your Story If you've never seen one before, an infographic is a large image that tells some sort of story or translates some otherwise boring statistical data into a visual piece that is more…
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Blogging, Content Marketing, Internet Marketing, MySMARTblog ,

Three Ways You Can Leverage Content Marketing to Promote a “Boring” Product or Service

Whether you're responsible for marketing blenders, a software that helps people with their taxes or mortgages, you may find that marketing a somewhat boring product isn't always easy. Let's take a look at three ways that you can leverage content marketing to promote a product, service or other offering that might be seen as unexciting or commonplace to your customers. Using Your Blog to Educate Your Potential Customers In order to see a lot of success with content marketing you'll need to develop a plan around how you are going to produce content, what topics you will cover and more.…
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Creating Effective YouTube Videos
Internet Marketing, Newsletter , , ,

Creating Effective YouTube Videos

In this day and age, nearly everyone knows YouTube and the power it has to make anyone an overnight viral superstar. While this guide may not get you onto your favorite talk show, here are a few tips and tricks to creating your own YouTube videos that will hopefully capture your audience's attention and leave them wanting more. Pay Attention To Your Video Location If the video is meant to be informative, you don't want any background distractions that will cause the viewer to lose focus on what it is you're trying to explain. Keep the backdrop and video shooting…
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New SMARTblog Site Audits
Internet Marketing, MySMARTblog, Newsletter, WordPress , , , , , ,

New SMARTblog Site Audits

In the past month or so, we have spent some time going through all of our SMARTblogs and making sure everything is appearing and performing as it should on your site. You also may or may not have noticed, but we have added forms to the sidebar of all sites that will help you to capture leads and generally get in contact with people who would like more information. We know that getting traffic to your website is one thing, but getting that traffic to convert is another important big challenge. In addition to providing a solid foundation of tools…
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Internet Marketing , , ,

Top Secret Tip To Ramp Up Your Online Marketing Profits

Don't get caught up in developing more fancy technology than you need to support your immediate business needs. Focus on lead generation with basic, but professional, tools and invest in testing and confirming marketing strategies. Once the leads are coming in, you can improve the technology to do more cool stuff! I just finished a consulting call with a client and although a custom piece of software would be really cool, he needs to develop the lead flow to warrant the investment in the software. Keep your eyes on the prize: Profitability!    
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