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Would You Get A Mortgage From Yourself? 3 Great Resources For Building Your Personal Brand

That can be a scary question, right? What separates you from your competition in the mortgage industry? And how do your suspects, prospects, and even your personal contacts and past clients see you as a professional? Well, the way they see you is exactly what your "personal brand" is all about. Jeff Bezos (from Amazon) says it this way: "Your brand is what people say about you when you're not in the room." And you just hope what they're saying is good, correct? Well, as I was thinking about this for our company, I searched out a few good articles…
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Rene Rodriguez Shared The Power of Building Online Trust for Loan Officers
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Rene Rodriguez Shared The Power of Building Online Trust for Loan Officers

Trust is more important now than ever before in the buying process and consumer behavior. But the way that people make decisions about who or what they trust has totally changed. We've got to use specific tools and strategies to reach people in a different way to generate trust. Triune Brain Theory  - Developed by Dr. Paul McClain There are three major brain systems in the human brain.  The first part that we experience things through is the Reptilian Brain.  This leads to a simple accept / reject response. Reptilian brain is responsible for all of our autonomic functions; heart…
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How To Create A Real Estate Listing Frenzy With Facebook Marketing
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How To Create A Real Estate Listing Frenzy With Facebook Marketing

I'm listening to a presentation by my good friends Ryan Hartman and Josh Schoenly about marketing for listings in your real estate business and thought I'd take down some notes and share them with you here on our blog. What if you never had to worry about where your next client or deal would come from? What if you could build a predictable real estate business that grows consistently and gives you local celebrity as the expert authority in your local real estate market? There is a simple answer to get both of these to happen.... SYSTEMS! "Systems don't fail, people do."…
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How To Run A Mortgage Ad On Facebook To Generate Purchase Or Refinance Leads
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How To Run A Mortgage Ad On Facebook To Generate Purchase Or Refinance Leads

Would you like to learn how to get more home buyer or refinance mortgage leads directly to your email inbox? Do you know how easy it is to set  up and run local, targeted ads on Facebook to get these mortgage leads streaming in? You can totally change your life and your business if you learn to implement targeted, inexpensive niche based marketing! And the best place to do it on the internet today is on Facebook. Well, my friends over at Retechulous just recorded a short YouTube video showing exactly how easy this is.  You can do it in…
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How Your Business Card Can Get You Leads Now!
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How Your Business Card Can Get You Leads Now!

Do you ever wonder, "How can I get my business card to generate leads?" Or, "Why do I even pass these business cards out?  They don't seem to ever get me any calls?" Well, I was looking through a group of business cards that I've collected at recent events and saw one that caught my attention.  And I'm pretty sure it would catch a potential clients attention too! <<<CLICK HERE TO SHARE THIS TIP... AND THANKS!<<< This business card was even more interesting because I happen to know that the loan officer, Eric Mitchell, has been a very successful mortgage…
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Here’s How Top Mortgage Producers Do Over $100 Million Every Year

Lots of mortgage loan officers want to be ultra successful. Like closing $100 Million dollars in home loan transaction volume every single year. Well, it takes a number of things done by a mortgage producer effectively to get to that level of success. And one of the most important of those important things to be successful in the mortgage industry is having top-notch marketing systems that happen consistently. Now top producing mortgage loan officers know that they can't manage every little detail themselves. They understand that hitting huge numbers and making a lot of money in the mortgage business requires them to…
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