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Grow Your Real Estate Connections on LinkedIn

When leveraging social media for business, it’s vitally important to understand that LinkedIn and Facebook are not the same. Many people utilize Facebook as a personal network to connect with their friends or loved ones.  LinkedIn is different from the rest of the social media outlets because it’s specifically designed for businesses and professionals. It’s the perfect online place for professionals to create real business connections. The connections you create here can help your business network grow. The profile you create on LinkedIn can act as your online business card! When signing up, you are asked a few basic questions; your…
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Social Media , ,

The Benefits of Sharing Other People’s Facebook Content

Content curation is the process of sorting through content that is being posted on social media and across the web and selecting only the best and most relevant to share on Facebook. There are many benefits to sharing other people's content on Facebook, but it needs to be handled carefully with proper credit attributed back to the creator. This will protect from any backlash while allowing additional followers to migrate over from these social media accounts. Curate The Strongest Content On The Web By sharing content on Facebook, individuals or companies have the ability to only post content that has…
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Social Media ,

4 Social Media Tools to Boost Your Productivity

There's a reason large corporations have a team of social media marketers monitoring their online presence, it's because creating content and tracking social mentions can be a full time job. There are plenty of social media tools that are designed to boost productivity so that small businesses can create social media campaigns that are just as effective as their competition. Use Canva To Create Social Media Images Finding the right image is imperative to boost engagement with readers across every form of social media. Brands need to maintain accounts on a variety of platforms and because each one has its…
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5 Sites for Finding Great Content to Share on Your Social

Curating content from across the internet is an easy way to share amazing material on various social media platforms, but where to begin? Jumping into the web to try and find shareable content can result in a lot of wasted time with nothing to show for it. It's easy to get lost in the many websites vying for visitors, so start out by trying some of these popular sites for finding content to share on social media. Track Influencers With Buzzsumo Buzzsumo is more than just a tracking website. It allows anybody to type in a phrase, a keyword or…
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Social Media , ,

The Pros and Cons of Facebook’s Instant Articles

Instant Articles are Facebook's way of hosting external content on its own site, allowing readers to see content without leaving Facebook and allowing companies to offer larger pieces of content instantly to Facebook readers. Like any new initiative there are pros and cons to using Instant Articles and it is up to each individual page to identify if Instant Articles is the right marketing plan to increase awareness. Scannable Content Will Be Read On Mobile The truth about how people consume content is that mobile is now the preferred method, especially for Facebook. Because many readers have made it a…
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Social Media , ,

What Is Facebook Canvas and Why Should You Care

Canvas is Facebook's latest marketing campaign for brands that use the social media giant and it's a game changer for marketers. Canvas is built into Facebook's mobile app and presents a series of fast loading and easy to navigate photos, videos and product sets. It seems like these major online presences are always rolling out new marketing ventures and it can become difficult to tell if they are worthy of attention. Facebook Canvas has taken all the right steps to be one advertising system that no brand should ignore. Helping To Solve The Mobile Problem Browsing on mobile is not…
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