Unknown , ,

Should You Be Using a Pop-up Subscription Form on Your Blog? Yes – and Here’s Why

Blogs are a fantastic resource for businesses and can be used as a way to get a steady flow of new readers to visit the website. The problem that presents itself is finding a way to convert those new visitors into customers and getting them to subscribe to an email list. Standard links to subscriptions can be hard to see and will be overlooked if they are not being actively searched for, which is why pop-op subscription forms have become one of the most effective tools for any blog. A Hard To Miss Option People will not seek out an…
Read More
Unknown , ,

It’s All in the Title: 3 Data-driven Reasons Why You’ll Want to Split Test Your Blog Post Titles

Also known as A/B testing, split testing has become a popular method for determining the effectiveness of your website. With so many factors going into what makes your website a hit or a miss, from color to images to the way content is presented, split testing can be an important part of helping an already popular website gain even more interest. When it comes to your blog posts, here are three reasons you may want to try out this type of testing. It Can Help Identify Your Niche When it comes to the title of a blog post, it's all…
Read More
Unknown , ,

4 Tips for Keeping Your Email Inbox Under Control

It's an unavoidable part of any business operating today. Most correspondence, especially unsolicited questions or concerns, originate in the inbox and end in the outbox. Effective time management is the key to handling the influx of emails that any business will receive, while ignoring the problem will only make it harder to deal with when the time comes. Here are four ways to keep the emails under control so they are easier to manage on a daily basis. Archive Completed Correspondence In Appropriate Folders A full inbox appears overwhelming when it's time to sit down and sort through the unread…
Read More
Unknown , ,

3 Facebook Ad Tips for Businesses on a Budget

A non-existent marketing budget is no reason for small businesses to miss out on the chance to expose their brand to endless potential customers. Social media is one of the ways local businesses have made a name for themselves without a large ad agency behind them. Facebook Ads was designed to allow these smaller companies the chance to be in charge of their own campaigns with an intuitive design they can customize on their own. Test Multiple Images And Keep The One With The Most Engagement It can be hard to anticipate which aspects of a Facebook Ad will engage…
Read More
Unknown ,

3 Simple Ways to Personalize Your Marketing Effort

Adding a personal touch to marketing campaigns can make a world of difference to the customers whose attention is being pulled in a million different directions. Personalization has become increasingly important with the new generation of consumers coming into adulthood, but thankfully it's something that doesn't require a full marketing department to achieve. Publically Respond to Customers On Social Media Social media is a strong tool for both businesses and consumers. New customers can look back through a brand's social media presence to see how they handle complaints, while companies can use their accounts to prove they offer strong customer…
Read More
Unknown ,

3 Quick Changes to Optimize Your Landing Pages

A well-designed and easy to navigate landing page can be one of the most effective tools for converting visitors into new clients or customers. They can be tricky to utilize properly, but these 3 tips for optimizing landing pages can help any business increase its conversion rate. A Simple Design Is Always Better Every business's first instinct is to fill up the landing page with as much information as possible. While providing information is not necessarily a bad thing to do, an excess of it will result in a page that is cluttered and overrun. Design can be more important…
Read More