Developing a strategic marketing plan is an important step to take if you want to maximize your return on investment and use your funds in the most effective ways possible. There are many efforts that you can take to reach out to your target audience through your marketing efforts, but most businesses will benefit by making a blog the hub of your marketing efforts. There are a few reasons why you may want to consider creating a marketing strategy around your blog.
Improve Search Engine Results
Search engines use many factors to rank websites for relevant keyword searches, and one of those factors relates to how recently and frequently your website has been updated. Blogging gives you a wonderful way to improve search engine results when you incorporate relevant keywords and phrases in your efforts.
Build Rapport With Your Customers
Blogs are generally more personalized than other types of marketing material. More than that, they may ask readers questions or invite them to interact with your business by taking different steps. While you may see a blog as a type of one-way communication with your customers, the fact is that a successful marketing company that utilizes blogs often will promote two-way communication so that you can build rapport with your customers.
Improve Your Reputation
Your business controls the message that you provide to your clients through blogging. Blogs can provide updated, new and useful information to your customers. This can showcase your expertise and knowledge in certain areas. It can build trust, and it can help you to show that your company is a true leader in your industry.
Personalize Your Brand
Through a blog, you may also be able to personalize your brand in some way. Blogs can be used to further define and communicate your company’s vision, your ethical standards, your devotion to green practices or something else entirely. With thoughtful blog posts, you essentially can personalize your brand for fabulous results.
Blog posts can be funny, insightful, educational or helpful. They can provide interesting content that your audience is drawn to, and your audience may be inspired to share your content with others. This can expand your reach and get the word out about your company and its products or services.
While you may not think about blogging as a primary aspect of business marketing, the fact is that it offers many benefits. Because of the combined results of each of these factors, you may want to consider making your blog the focal point of your marketing efforts.