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Four Easy Methods to Boost Reader Engagement in and Sharing of Your Company Blog Posts

With the commonality of finding information online, it's nearly a necessity for any business to have their own website and update it on a regular basis. In tandem with this is the popularity and utility of associated blogs, which can work to outline your business and make your company well known. If you're looking to engage an audience with the company blog, here are a few sure-fire methods for success. Carefully Consider Your Writing Style It's important to have a writing style that is both professional and captivating, but you'll want to make sure that your tone is appropriate for…
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Should You Be Using a Pop-up Subscription Form on Your Blog? Yes – and Here’s Why

Blogs are a fantastic resource for businesses and can be used as a way to get a steady flow of new readers to visit the website. The problem that presents itself is finding a way to convert those new visitors into customers and getting them to subscribe to an email list. Standard links to subscriptions can be hard to see and will be overlooked if they are not being actively searched for, which is why pop-op subscription forms have become one of the most effective tools for any blog. A Hard To Miss Option People will not seek out an…
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It’s All in the Title: 3 Data-driven Reasons Why You’ll Want to Split Test Your Blog Post Titles

Also known as A/B testing, split testing has become a popular method for determining the effectiveness of your website. With so many factors going into what makes your website a hit or a miss, from color to images to the way content is presented, split testing can be an important part of helping an already popular website gain even more interest. When it comes to your blog posts, here are three reasons you may want to try out this type of testing. It Can Help Identify Your Niche When it comes to the title of a blog post, it's all…
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Understanding ‘Scannable Content’ and Why This Factor is Critical to Your Blog’s Success

Online content is distracting by design. Websites require links to additional content in the sidebar to keep readers hooked, advertisement for sales or specials to direct them to a sales page and links to social media accounts to convert them into followers. It is an unfortunate side effect that this supplemental material is heavily distracting, luring eyes away from the blog post and onto something else. As a reaction, fewer visitors are reading the material and more readers are scanning it for keywords instead of following every line. Provide Key Information In A Scannable Format Online content can no longer…
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Trying to Improve Your Social Media Following? 3 Reasons You Should Be Watching Your Competitors

Social media is an imperative tool for any small business that wants to grow its consumer base and website traffic. Unsatisfied customers can use social media to destroy a brand and satisfied customers can make it viral, giving it a reach that would have otherwise been impossible. Anybody who wants to increase their followers can learn from an extremely unexpected source: their competitors. Watching how competing brands manage their social media accounts can provide beneficial information for a variety of reasons. Always Match Content Output Of Competitive Brands How active should a company's social media account be? How many tweets…
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Looking Back at 2015: 3 Statistics That Will Change the Way You Market Using Your Blog

Marketing trends change every year as businesses attempt new and innovate ways to increase traffic and find new customers. It is important to learn from these trends at the end of every year, and use the statistics to gain an advantage going forward. Here are three statistics from 2015 to help craft a better blog: Blog Posts With Appropriate Images Receive 94% More Views Readers are eager to consume information and move on with their day. A large wall of text can appear daunting, while a blog post with relevant images will ease in the reader, increasing the odds of…
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