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Point of View: 3 Reasons You Need to Think of Blog Marketing as an “Investment”, Not a “Cost”

Business owners must carefully differentiate between costs and investments when making important financial decisions, and this holds true when you are thinking about blog marketing expenses as well. A cost is something that generally will provide an immediate result. An investment, on the other hand, will have a long-term residual return. Essentially, an investment may continue to pay off for you in different ways. When it comes to blog marketing for your business, there are three good reasons why you need to think about this as an investment rather than a cost. Building Brand Awareness Marketing generally has many purposes,…
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