Eight Simple Ways To Make Your “About Us” Page Shine
Blogging , , ,

Eight Simple Ways To Make Your “About Us” Page Shine

The "About Us" page has historically ranked as the 2nd most popular page on business and personal websites.  This includes small business and sales professional's websites and blog sites. So having a really good About Us or About Me page is critical when people visit your website.  You can use this page to let them get to know you better.  With a well-written about me page, they will be able to determine whether you are a good fit for the service that they are looking to have performed. This article, How To Create An Amazing About Page To Turn Fencesitters Into…
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The “Duplicate Content Penalty” Is A Lie!
Blogging , , , , , , , , , ,

The “Duplicate Content Penalty” Is A Lie!

But isn't my site going to be penalized if I have blog posts from a content channel that are the same as another subscriber? What about the Duplicate Content Penalty by Google? [youtube width="640" height="360"]https://www.youtube.com/watch?v=-r6Zt4awVbA[/youtube] I get this question pretty often from prospective clients as well as other social media marketing and blogging professionals when they hear about our service and how we write high-quality, industry-relevant, credibility-building blog posts for our clients and publish them automatically to their WordPress-based blogs without them having to do a thing. They're usually always impressed with the solution that we offer but have that…
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Technology

4 Must Do’s for Small Business Bloggers

A small business blog is a great marketing tool. Every small business should host a blog on their official website to keep clients and customers informed of new happenings and entertained with relevant posts. Blogs are fantastic marketing tools and remaining up to date on blogging best practices is necessary in order to stay relevant. Here are 4 must do's for content marketing that are being successfully implemented by small business bloggers to increase their leads and expand their reach. Focus On Original Content 'Content is king' has been a popular phrase among digital marketers for some time, and for…
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Real Estate Tips

How Savvy Realtors Boost Their Reputation with a Blog

As a knowledgeable business professional, you know that your reputation is everything. People simply refuse to work with those they can't trust, which is why establishing your credibility is paramount especially if you're only just starting out. And in the online marketing realm, one of the best ways to establish your reputation is by creating a blog. So how can you build a great reputation by publishing blog articles on your website? Here's what you need to know. Shift Your Mindset from Cost to Investment Business owners, such as Realtors, must carefully differentiate between costs and investments when making important…
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How To Attract Real Estate Property Owners Using Video Marketing
Blogging , , ,

How To Attract Real Estate Property Owners Using Video Marketing

You can use a simple video to attract more clients for your real estate or mortgage business.  The beauty of using video in your marketing is that it is quick and easy and let's your prospective clients see your personality before they meet you! One of our long-term (nearly 10 years!) clients, Mark Taylor, is giving a presentation at the National Association of Residential Property Managers (Phoenix Chapter) monthly members meeting.  He's sharing how he has used video for years to drive more leads, prospects and clients into his real estate business.  So I'm taking the best bits and sharing them…
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Social Media , ,

Growth Hacking 101: Three Easy Ways to Drive New Visitor Traffic to Your Blog

Adding new content to your business blog on a regular basis is a wonderful way to establish and build rapport with your customers, to inform them about new products and services and more. While you may want your existing customers to benefit from your blog posts, you may also want your blog to attract new visitors to your website. This can help you to grow your business by improving visibility and creating interest in your company's various offerings. While there are many steps that you can take to drive new visitor traffic to your blog and website, these are among…
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