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4 Content Marketing Trends Sweeping Small Business Bloggers

Every small business should manage a blog on their official website to keep clients and customers informed of new happenings and entertained with relevant posts. Blogs are fantastic marketing tools and remaining up to date on current trends is necessary in order to stay relevant. Here are 4 trends for content marketing that are being successfully implemented by small business bloggers to increase their leads and expand their reach. Focus On Original Content Over Re-Blogging 'Content is king' has been a popular phrase among digital marketers for some time, and for a very good reason. Strong, original content is what…
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Blogging, Content Marketing , ,

Mythbusting: Three Blog Marketing Myths That Simply Aren’t True

Are you a business owner, blogger or marketer in charge of a blog? If so, you've likely come across your fair share of advice about how to write blog posts, or how to market your blog to grow the number of visitors it receives. Below we'll share three blog marketing myths that simply aren't true and explain why these myths need to be busted. Myth #1: Quantity Always Beats Quality The first myth is that it's better to write and publish as many blog posts as you can instead of focusing on producing top-quality, engaging content that could be counted…
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Blogging, Content Marketing, Internet Marketing , , ,

Infographics: the Perfect Solution for a Blog That’s Feeling a Little “Text Heavy”

Whether you're starting to feel like your blog posts are a little wordy or you simply want to break up the monotony a bit, you'll find that infographics are an excellent way to communicate your message using a visual medium. In today's blog post we'll explore infographics and explain why they are a useful solution for those who have "text heavy" blogs. Creating Infographics That Tell Your Story If you've never seen one before, an infographic is a large image that tells some sort of story or translates some otherwise boring statistical data into a visual piece that is more…
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Blogging, Content Marketing, Internet Marketing, MySMARTblog ,

Three Ways You Can Leverage Content Marketing to Promote a “Boring” Product or Service

Whether you're responsible for marketing blenders, a software that helps people with their taxes or mortgages, you may find that marketing a somewhat boring product isn't always easy. Let's take a look at three ways that you can leverage content marketing to promote a product, service or other offering that might be seen as unexciting or commonplace to your customers. Using Your Blog to Educate Your Potential Customers In order to see a lot of success with content marketing you'll need to develop a plan around how you are going to produce content, what topics you will cover and more.…
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Engaging Your Audience With Your Own Blog Content
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Engaging Your Audience With Your Own Blog Content

For this tech tip, we will discuss how writing your own blog content can help your online presence as well as how to do it in a way that will appeal to your subscribers. Writing Your Own Content Even though you may be receiving ¬†professionally written daily articles from us here at MySMARTblog, there are many reasons why it is good practice to post your own personal blog content as well. Including your own content with location specific information or important local news updates can help create a more personal experience for your readers who are actually affected by these…
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