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Amazon, Billion Dollar Rockets and Mortgage Leads

Rocket Mortgage and Quicken Loans spent almost a BILLION dollars in marketing and advertising last year! Holy cow! Could that be right? Billion with a B? Yep, that’s exactly right. In fact, that came right out of a Senior Vice President’s mouth as he shared some new tools that Quicken Loans was providing to mortgage brokers at Originator Connect in August this year. I was in the audience at that luncheon because I’d just finished presenting on a marketing panel with a couple other awesome companies that serve the mortgage space… SimpleNexus and BombBomb. And we’d spent the previous hour…
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Rene Rodriguez Shared The Power of Building Online Trust for Loan Officers
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Rene Rodriguez Shared The Power of Building Online Trust for Loan Officers

Trust is more important now than ever before in the buying process and consumer behavior. But the way that people make decisions about who or what they trust has totally changed. We've got to use specific tools and strategies to reach people in a different way to generate trust. Triune Brain Theory  - Developed by Dr. Paul McClain There are three major brain systems in the human brain.  The first part that we experience things through is the Reptilian Brain.  This leads to a simple accept / reject response. Reptilian brain is responsible for all of our autonomic functions; heart…
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