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Should You Be Using a Pop-up Subscription Form on Your Blog? Yes – and Here’s Why

Blogs are a fantastic resource for businesses and can be used as a way to get a steady flow of new readers to visit the website. The problem that presents itself is finding a way to convert those new visitors into customers and getting them to subscribe to an email list. Standard links to subscriptions can be hard to see and will be overlooked if they are not being actively searched for, which is why pop-op subscription forms have become one of the most effective tools for any blog. A Hard To Miss Option People will not seek out an…
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4 Tips for Keeping Your Email Inbox Under Control

It's an unavoidable part of any business operating today. Most correspondence, especially unsolicited questions or concerns, originate in the inbox and end in the outbox. Effective time management is the key to handling the influx of emails that any business will receive, while ignoring the problem will only make it harder to deal with when the time comes. Here are four ways to keep the emails under control so they are easier to manage on a daily basis. Archive Completed Correspondence In Appropriate Folders A full inbox appears overwhelming when it's time to sit down and sort through the unread…
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Advanced Tactics: How to Use Retargeting and Email Marketing Together for Serious Results

Retargeting is a tested method of increasing a business's conversion rate by advertising directly to customers who have already visited its website. The results in these campaigns speak for themselves, but they can always be better. These advanced techniques all combine retargeting with email marketing in unique and underutilized ways to achieve improved results. Retarget Customers Who Have Abandoned The Shopping Cart Many online sales are abandoned in the shopping cart before a purchase can be made. Some of these are impulse buys that the shopper had time to rethink; others are items that are placed in a cart for…
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Email Marketing is Far from Dead. Here Are 5 Ways That You Can Start Your Campaigns Today

Email marketing is just as effective today as when it first began. It is one of the easiest ways to directly reach customers and readers and keep them informed of new occurrences or promotions. Starting a campaign isn't hard, as long as several points are kept in mind. Begin By Compiling A List Of Reader Emails Any decent email marketing campaign needs recipients. The first thing to do is compile a list of emails belonging to readers or customers. Capture forms can be used to allow website visitors to opt-in to receiving newsletter or emails, helping to create a larger…
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Four Email Marketing Best Practices That Will Help You Improve Your Open and Click Rates

A few minutes after you've just clicked the "Send!" button on your first email marketing campaign you'll begin the process of analyzing open and click data to see where you went wrong and what can be improved in future mailings. Let's take a quick look at four best practices that you can use to help optimize your marketing emails. Spend Time Crafting Your Email Subjects Almost all seasoned email marketers will agree that your subject lines are a critical success factor that will significantly influence whether your emails get read, deleted or sent directly to the spam folder. As such,…
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