Social Media , ,

The Pros and Cons of Facebook’s Instant Articles

Instant Articles are Facebook's way of hosting external content on its own site, allowing readers to see content without leaving Facebook and allowing companies to offer larger pieces of content instantly to Facebook readers. Like any new initiative there are pros and cons to using Instant Articles and it is up to each individual page to identify if Instant Articles is the right marketing plan to increase awareness. Scannable Content Will Be Read On Mobile The truth about how people consume content is that mobile is now the preferred method, especially for Facebook. Because many readers have made it a…
Read More