The “Duplicate Content Penalty” Is A Lie!
Blogging , , , , , , , , , ,

The “Duplicate Content Penalty” Is A Lie!

But isn't my site going to be penalized if I have blog posts from a content channel that are the same as another subscriber? What about the Duplicate Content Penalty by Google? [youtube width="640" height="360"]https://www.youtube.com/watch?v=-r6Zt4awVbA[/youtube] I get this question pretty often from prospective clients as well as other social media marketing and blogging professionals when they hear about our service and how we write high-quality, industry-relevant, credibility-building blog posts for our clients and publish them automatically to their WordPress-based blogs without them having to do a thing. They're usually always impressed with the solution that we offer but have that…
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Tuesday Tech Tips , , , , ,

Using Google’s Additional Features

These days, it is safe to say that Google is the most well-known and widely used search engine around. For those of us who regularly use technology at our jobs or even in our homes, "Google It" has become a very common saying. While most of us are very familiar with the process of "Google-ing" something, there are many other features Google has to offer. They are constantly working on new services and experimenting with new ideas, and here are just a few of the many additional tools Google provides: news.google.com - While there are many different news sources on the internet, Google…
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Should Loan Officers And Real Estate Agents Pay For Search Engine Optimization?
Blogging , , , ,

Should Loan Officers And Real Estate Agents Pay For Search Engine Optimization?

So this is always one of the hottest topics and questions that I get about setting up a blog or content marketing strategy for mortgage loan officers and real estate agents. They always ask... "How is this blogging thing going to get me to the top of the search results in Google for my local keywords?" or "I want to be on top of Google (who really is "on top of Google, anyways?) for Scottsdale homes for sale,  Dallas FHA home loans, Philadelphia first time home buyer...  How is your system going to make that happen?" And on and on. VIDEO: Exactly…
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Referral Marketing , , , , , , ,

Creating an Online Referral Network: Turning Personal Contacts into Professional Relationships

Make Sure You're Not Missing Your Closest Referral Opportunities <<<====== Share This Blog Post To Help The Business Owners You Care About Many business owners, including real estate agents and mortgage lenders, neglect to factor their circle of friends into the picture when looking to build their business. Real estate is a business of intimate relationships; home buying is a personal process that necessitates a great deal of trust. The endorsement by people who know you and have experienced your work performance is one of the most overlooked referral marketing tools available. Social media makes starting and fostering these high…
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