MySMARTblog , ,

Amazon, Billion Dollar Rockets and Mortgage Leads

Rocket Mortgage and Quicken Loans spent almost a BILLION dollars in marketing and advertising last year! Holy cow! Could that be right? Billion with a B? Yep, that’s exactly right. In fact, that came right out of a Senior Vice President’s mouth as he shared some new tools that Quicken Loans was providing to mortgage brokers at Originator Connect in August this year. I was in the audience at that luncheon because I’d just finished presenting on a marketing panel with a couple other awesome companies that serve the mortgage space… SimpleNexus and BombBomb. And we’d spent the previous hour…
Read More
Internet Marketing , , , , ,

How To Create A Veterans Home Loan Video Commercial To Get VA Mortgage Leads

Do you use videos in your marketing? I've found they can be really good to get new prospects engaged and drive prospects to my website. Plus the videos can screen for high quality prospects as well as pre-educate them as well. I'm putting together a short, commercial style VA Home Loan marketing video and I thought I'd share the step-by-step process with you as I get it done. Click Here To Be Added To This Free Video Class I'm going to include everything I do like: Coming up with the idea for the video Having the script professionally written for…
Read More
Instagram Is A Great Way To Promote Your Mortgage Business
Social Media , ,

Instagram Is A Great Way To Promote Your Mortgage Business

When Instagram started out, it was purely a social media site that was used to post personal candid photos. However, that's no longer true of Instagram today. In April 2012, Facebook bought Instagram and that purchase has integrated the two platforms including adding Facebook's detailed advertising system to Instagram. In fact, these two platforms are so integrated that you can do much of your Instagram ad ordering and post boosting from Facebook. Here are some unique ways to promote your mortgage business on Instagram. 1. Take Candid Shots of Homes When you arrange a mortgage for a new homeowner, ask…
Read More
Eight Simple Ways To Make Your “About Us” Page Shine
Blogging , , ,

Eight Simple Ways To Make Your “About Us” Page Shine

The "About Us" page has historically ranked as the 2nd most popular page on business and personal websites.  This includes small business and sales professional's websites and blog sites. So having a really good About Us or About Me page is critical when people visit your website.  You can use this page to let them get to know you better.  With a well-written about me page, they will be able to determine whether you are a good fit for the service that they are looking to have performed. This article, How To Create An Amazing About Page To Turn Fencesitters Into…
Read More
Internet Marketing , , ,

How To Find The Best VA Home Loan Video Script Ideas

Watch this short video to see exactly how to get ideas and content for your VA Home Loan video marketing projects.   You can do a Google Search for topics related to your video idea. Pay attention to the suggested questions that people are asking for additional ideas. Use Pinterest.com to look for infographics related to your topic. These have information already distilled down into script size bites and you can also give them away to your VA home loan prospects as an additional information piece. This is Mikel Erdman, and thanks for opting in for this video creation series.…
Read More
Unknown , ,

4 Tips for Keeping Your Email Inbox Under Control

It's an unavoidable part of any business operating today. Most correspondence, especially unsolicited questions or concerns, originate in the inbox and end in the outbox. Effective time management is the key to handling the influx of emails that any business will receive, while ignoring the problem will only make it harder to deal with when the time comes. Here are four ways to keep the emails under control so they are easier to manage on a daily basis. Archive Completed Correspondence In Appropriate Folders A full inbox appears overwhelming when it's time to sit down and sort through the unread…
Read More