Social Media ,

4 Social Media Tools to Boost Your Productivity

There's a reason large corporations have a team of social media marketers monitoring their online presence, it's because creating content and tracking social mentions can be a full time job. There are plenty of social media tools that are designed to boost productivity so that small businesses can create social media campaigns that are just as effective as their competition. Use Canva To Create Social Media Images Finding the right image is imperative to boost engagement with readers across every form of social media. Brands need to maintain accounts on a variety of platforms and because each one has its…
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Technology , ,

5 Easy Ways to Improve Your Snapchat Marketing

Any business that wants to engage with a younger generation of customers will need to market where that demographic spends their time. The next generation of consumers currently uses Snapchat to communicate and this newer social media platform requires a different set of techniques to grow followers. Provide Content Unique To The Platform Simply copying and pasting the same information that is posted everywhere will not be enough to get the younger Snapchat users to engage with a brand. People who use Snapchat have different expectations when consuming media and unique content should be created for them to take advantage…
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3 Facebook Ad Tips for Businesses on a Budget

A non-existent marketing budget is no reason for small businesses to miss out on the chance to expose their brand to endless potential customers. Social media is one of the ways local businesses have made a name for themselves without a large ad agency behind them. Facebook Ads was designed to allow these smaller companies the chance to be in charge of their own campaigns with an intuitive design they can customize on their own. Test Multiple Images And Keep The One With The Most Engagement It can be hard to anticipate which aspects of a Facebook Ad will engage…
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How To Attract Real Estate Property Owners Using Video Marketing
Blogging , , ,

How To Attract Real Estate Property Owners Using Video Marketing

You can use a simple video to attract more clients for your real estate or mortgage business.  The beauty of using video in your marketing is that it is quick and easy and let's your prospective clients see your personality before they meet you! One of our long-term (nearly 10 years!) clients, Mark Taylor, is giving a presentation at the National Association of Residential Property Managers (Phoenix Chapter) monthly members meeting.  He's sharing how he has used video for years to drive more leads, prospects and clients into his real estate business.  So I'm taking the best bits and sharing them…
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Looking Back at 2015: 3 Statistics That Will Change the Way You Market Using Your Blog

Marketing trends change every year as businesses attempt new and innovate ways to increase traffic and find new customers. It is important to learn from these trends at the end of every year, and use the statistics to gain an advantage going forward. Here are three statistics from 2015 to help craft a better blog: Blog Posts With Appropriate Images Receive 94% More Views Readers are eager to consume information and move on with their day. A large wall of text can appear daunting, while a blog post with relevant images will ease in the reader, increasing the odds of…
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Understanding “Pipeline Marketing” and How Your Prospects Move from Cold Lead to New Client

If you're actively marketing a business, you're probably posting blog articles, creating web videos, or distributing white papers in your efforts to reach new leads. But if your sales pipeline isn't designed to convert leads into paying clients and customers, all of that marketing activity - and your marketing budget - will be wasted. After all, a new lead that doesn't become a customer is an expense. So how can you move more of your leads through the sales and marketing process and entice them to become clients? Here's what you need to know. Pipeline Marketing In A Nutshell There's…
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