Blogging , , , ,

5 Tips To Be More Engaging On Social Media To Grow Your Business

Grow Your Real Estate Or Mortgage Business Through Social Media Marketing A friendly, dynamic, engaging presence on social media will help you create relationships that could turn into business in the future. A personable approach will give your company a more human feel as you connect with people. Potential customers may turn to you because of their exposure to your company and its leaders through your blog posts, as well as content shared on Facebook, Twitter and any other social media sites you may use. While the content should have some range to it to keep things interesting, mixing things…
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Blogging , , , ,

How Does Metcalfe’s Law Help You Use Content Marketing To Drive Business?

I was doing some research for a marketing white paper and came across this interesting law called Metcalfe's law in a list of 10 technology laws. "3Com founder Bob Metcalfe's Law originally described fax machines and computers, but it applies equally to the internet and to internet services such as Facebook: the value of a telecommunications network is proportional to the square of the number of connected users of the system. A social network with one user is completely useless; with a billion, it becomes almost essential." That's an interesting comment on how important a social network and leveraging technology to communicate effectively…
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Blogging , , ,

Super Cool Use Of YouTube Video For Social Media Marketing

Wow! So I've just got to share this great example of simple YouTube marketing to drive repeat and referral business. My daughter, Lauren (who's 6) went with a friend to "Bring A Friend Day" at The Little Gym today. I really had no idea that she was going, but I just got this email forwarded from my wife: Hi Tiffani, We loved having Lauren for Bring A Friend day. You can enjoy “Serious Fun” again and again here;  (Click Play To Watch This Video) [youtube]http://youtu.be/x2qVmOgXSFE[/youtube] Thank you and we look forward to seeing you soon. Happy Handstands!! The Little Gym…
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Blogging , , , ,

Real Estate Marketing: Is Video Content Marketing One of the Best Ways to Create Sales?

Real estate marketing in the social media world is a growing practice that can make a significant difference in how a real estate agent acquires leads. And within all the excitement over content marketing comes the easier ability to share video blogs in the digital universe. Thanks to Instagram bringing video capability, those in real estate can create interesting video content that enables potential clients to see the agent and the houses being sold. How should those videos be produced, though? Marketing real estate in video form has to be approached from a different angle than other businesses would. Start With…
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Referral Marketing , , , , , , ,

Creating an Online Referral Network: Turning Personal Contacts into Professional Relationships

Make Sure You're Not Missing Your Closest Referral Opportunities <<<====== Share This Blog Post To Help The Business Owners You Care About Many business owners, including real estate agents and mortgage lenders, neglect to factor their circle of friends into the picture when looking to build their business. Real estate is a business of intimate relationships; home buying is a personal process that necessitates a great deal of trust. The endorsement by people who know you and have experienced your work performance is one of the most overlooked referral marketing tools available. Social media makes starting and fostering these high…
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Life Lessons, Referral Marketing, Relationships , , , ,

Brian Buffini Coming To Scottsdale, AZ On May 2nd

Here's a great opportunity to see one of the top trainers in the Real Estate, Mortgage and Financial Services industries right here in Scottsdale! I've been a fan of Brian Buffini for almost 20 years now.  I was in his coaching program and it was some of the best money I ever spent to learn the skills that helped me become a top producer in the mortgage industry. I'd highly recommend taking advantage of this free training opportunity to learn from one of the masters of referral marketing! Hilton Scottsdale Resort 6333 N Scottsdale Rd. Scottsdale, AZ 85250 9 AM -…
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