Internet Marketing , , , , ,

How To Create A Veterans Home Loan Video Commercial To Get VA Mortgage Leads

Do you use videos in your marketing? I've found they can be really good to get new prospects engaged and drive prospects to my website. Plus the videos can screen for high quality prospects as well as pre-educate them as well. I'm putting together a short, commercial style VA Home Loan marketing video and I thought I'd share the step-by-step process with you as I get it done. Click Here To Be Added To This Free Video Class I'm going to include everything I do like: Coming up with the idea for the video Having the script professionally written for…
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Internet Marketing , , ,

How To Find The Best VA Home Loan Video Script Ideas

Watch this short video to see exactly how to get ideas and content for your VA Home Loan video marketing projects.   You can do a Google Search for topics related to your video idea. Pay attention to the suggested questions that people are asking for additional ideas. Use Pinterest.com to look for infographics related to your topic. These have information already distilled down into script size bites and you can also give them away to your VA home loan prospects as an additional information piece. This is Mikel Erdman, and thanks for opting in for this video creation series.…
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Sales Tips , ,

Would You Get A Mortgage From Yourself? 3 Great Resources For Building Your Personal Brand

That can be a scary question, right? What separates you from your competition in the mortgage industry? And how do your suspects, prospects, and even your personal contacts and past clients see you as a professional? Well, the way they see you is exactly what your "personal brand" is all about. Jeff Bezos (from Amazon) says it this way: "Your brand is what people say about you when you're not in the room." And you just hope what they're saying is good, correct? Well, as I was thinking about this for our company, I searched out a few good articles…
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See The Average Mortgage Interest Tax Deduction In All 50 States
Blogging , , , ,

See The Average Mortgage Interest Tax Deduction In All 50 States

Here's a cool infographic that shows the average mortgage interest tax deduction in each of the 50 states. This is a great addition to any blog post talking about the benefits of home ownership.  Saving on taxes is an appealing benefit for potential home buyers to understand and can help them make a decision on whether or not they want to buy a home. <<Feel Free to share this on your social networks here << Here it is: (right click, save image as...)    
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Cool Stuff I Learned From Joe Stumpf
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Cool Stuff I Learned From Joe Stumpf

  I took the opportunity to attend Steven Marshall's Mastermind 2012 conference in Las Vegas.   Not only does Steven put on some of the best conferences that I've ever been to, the lineup of speakers and presenters was phenomenal. <<<====Come on now....Share the Love! One of my long term favorites is Joe Stumpf with By Referral Only.  He had some exceptionally good information, as always, but the attendance in his breakout room was pretty sparse.  That's understandable, because Joe is better known in the Real Estate world than the Mortgage Industry and this was a very mortgage-specific event. What was…
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Referral Marketing , , , , , , ,

Top Tips For Real Estate and Mortgage Sales Success

<<Please SHARE this post if you like it!<< Real Estate sales and mortgage loan origination is a unique business which requires trust and confidence by the potential client early on in the relationship. In fact, the first two minutes of the initial meeting are critical to establishing the tone of the entire mortgage transaction and future client relationship. These same principles apply to Real Estate customers as well.  I've put together a few tips to help you manage that initial introduction successfully and turn your customers into commission producing raving fans. Be Yourself The key to a positive first impression is the…
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