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I took the opportunity to attend Steven Marshall’s Mastermind 2012 conference in Las Vegas earlier this year.   Not only
does Steven put on some of the best conferences that I’ve ever been to, the lineup of speakers and presenters was phenomenal.

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One of my long term favorites is Joe Stumpf with By Referral Only.  He had some exceptionally good information, as always, but the attendance in his breakout room was pretty sparse.  That’s understandable, because Joe is better known in the Real Estate world than the Mortgage Industry and this was a very mortgage-specific event.

What was cool, though, was that Joe set up a live-stream and had hundreds – or maybe thousands – of people from all over the world attending via webcast.  Now that’s a great use of technology.  Plus, as he was presenting he would address the webcast crowd and have them communicate via social media channels like Facebook and Twitter.

What a great example of using social media to get your advocates spreading the word.  I learned a lot just taking in how he and his team put it all together, let alone the nuggets I was writing down.

I would have needed a recorder to get all the details, but here a few gems I picked up.  Enjoy!

Notes from Joe Stumpf presentation in Las Vegas 2012 

Appointment Setting Words

Maybe you aren’t feeling like you would get enough value from our meeting…..

What if you knew there was $1,000 that you would get by simply meeting with me?

Many of my clients have experienced many thousands of dollars in extra (savings, commissions, etc.) by using the strategies I am willing to give you during our meeting.

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Hot Words – The most important words of the person you’re talking to.

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7 Questions to Get Their Hot Words

1. What is important about _____________ to you?
2. Could you say more about ______________?
3. What do you mean when you say __________________?
4. Personally, what does ____________________ mean to you?
5. Because _________________?
6. What is the drive behind ___________________?
7. Based on what you’ve told me, (NAME), your next best step would be ______________.

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Resonate – Words that connect at a deep, emotional level

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People will present their situation as fact.  You must change their facts into their beliefs.

Objection: “I want to think about it.”

Response: What I hear you saying is you believe you can’t make a decision now because….

Use 3^rd party voice to describe or overcome objections

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Three ideas to increase prospect to customer:

• Evidence of Success Postcards
• Letters from the Heart
• Newsletters

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What  is it that makes some people succeed while others fail?

Why do some people experience so much success while others are stuck in a maze of never-ending mediocrity, or worse yet, failure?

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Well, one thing is certain.  It’s not that they are some kind of superhuman born with skills that just aren’t available to anyone else.

Time and time again we have seen that ordinary people with an extraordinary idea or dream and a whole lot of focus and determination are able to overcome the odds that stop most people dead in their tracks.

I’ll tell you one thing that distinguishes all of the people in the following video, along with everyone I’ve ever known or read about that have achieved great things in their lives:

They weren’t afraid to make a decision and stick with it. 

In fact, they believed so strongly in their vision that they stayed at it throughout criticism, mockery and failure after failure.

It was by tempering themselves, like heat tempers steel, that they earned their distinction as extraordinary human beings.

Check out this video of ordinary people who accomplished amazing success and extraordinary things in their lives:

More importantly, and more immediate, what can you do today to become more extraordinary in the eyes of the ones you love?

Share or Like this post to spread the message that each person can choose to make their lives extraordinary too!

The AMAZING Power of Human Perfection

Human performance is an amazing thing.  Seeing perfection in another person’s performance gives us hope and faith that we can all be better at what we do.

Check this out!

I often find myself in awe of the people who have worked so hard and dedicated so much of their lives to bring  this level of perfect human performance.  And I get a chance to see it more often than ever because of the vast opportunity for talent to be showcased through a medium like YouTube.  Online video really has changed the game in how we perceive the world around us.

Although we may not be able to dazzle those around us with the type of perfection that we see in many of these popular online videos, it is critical that we understand how powerful a tool online video and video sharing services like YouTube, Vimeo, Facebook and others are and what we are able to communicate to others by using them.

The good news is that YouTube is free and you can publish high quality, inexpensively produced video right on your WordPress website just like this one.

The best YouTube plugin developed for WordPress is called Smart Youtube by Vladimir Prelovac.  This plugin is automatically installed in every one of our SMARTblog Social Media Marketing Machines so that our clients can instantly and easily make use of this fantastic video marketing opportunity.