Social Media ,

How a Solid Buyer Persona Will Help You Better Focus Your Marketing

Buyer personas were previously used by large companies to better understand their growing customer base, but they are now used by small stores and businesses operating online to do the same thing. With so much competition in the crowded online marketplace, every company should take the time to create a solid buyer persona so they can orchestrate a marketing strategy that will be as effective as possible. Tailor A Strong Brand Message Around A Buyer Persona Understanding who the target customer is for a product can help a digital marketing campaign run smoothly, especially for smaller businesses that don't have…
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Social Media , ,

Growth Hacking 101: Three Easy Ways to Drive New Visitor Traffic to Your Blog

Adding new content to your business blog on a regular basis is a wonderful way to establish and build rapport with your customers, to inform them about new products and services and more. While you may want your existing customers to benefit from your blog posts, you may also want your blog to attract new visitors to your website. This can help you to grow your business by improving visibility and creating interest in your company's various offerings. While there are many steps that you can take to drive new visitor traffic to your blog and website, these are among…
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Rene Rodriguez Shared The Power of Building Online Trust for Loan Officers
Sales Tips , , , ,

Rene Rodriguez Shared The Power of Building Online Trust for Loan Officers

Trust is more important now than ever before in the buying process and consumer behavior. But the way that people make decisions about who or what they trust has totally changed. We've got to use specific tools and strategies to reach people in a different way to generate trust. Triune Brain Theory  - Developed by Dr. Paul McClain There are three major brain systems in the human brain.  The first part that we experience things through is the Reptilian Brain.  This leads to a simple accept / reject response. Reptilian brain is responsible for all of our autonomic functions; heart…
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Blogging , , ,

Engage, Don’t Interrupt: Use Content Marketing As A Tool To Gain Trust And Confidence

If you've been using the Internet for any length of time, then you have almost certainly seen them. They are as annoying as buzzing insects, and the way to get rid of them is in fact similar to the way you swat a fly. “They” are banner ads. At one time a staple of web-based marketing, now these annoying messages are universally despised. The few companies that still use get very little in return. In fact, it's possible that these display ads showing up all over the web might do more harm than good. Recent marketing studies have shown that…
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