Referral Marketing , ,

Ratings, Reviews, and Testimonials Will Get You More Leads, Referrals and Closings!

Consumers love to hear feedback from other consumers. In fact, one survey showed that 85% of consumers put as much trust in online reviews as they do personal recommendations. Ratings, reviews, and testimonials can be a powerful marketing tool when used correctly. They can also help customers make informed buying decisions. Knowing how to best use them can benefit your customers as well as your business by instilling customer loyalty and attracting leads. Here’s how to make that happen. Use strong visual content. Video is hot right now and it is one of the best ways to reach prospective customers.…
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Blogging , ,

3 Simple Social Marketing Tips to Maximize Your Next Event or Conference

How would you like to get more business back home while you're having a great time at your next business event or conference? Well, there are a few really simple (and fun!) things you can do to stay in front of your clients, friends and referral partners to ensure they're thinking about you and ready to refer you when the opportunity arises. I often get this question from our mortgage and real estate professional clients: "How can I get more exposure from my social marketing?" or "How can I see a return from my social marketing?" Well, Tim Braheem (that…
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Rene Rodriguez Shared The Power of Building Online Trust for Loan Officers
Sales Tips , , , ,

Rene Rodriguez Shared The Power of Building Online Trust for Loan Officers

Trust is more important now than ever before in the buying process and consumer behavior. But the way that people make decisions about who or what they trust has totally changed. We've got to use specific tools and strategies to reach people in a different way to generate trust. Triune Brain Theory  - Developed by Dr. Paul McClain There are three major brain systems in the human brain.  The first part that we experience things through is the Reptilian Brain.  This leads to a simple accept / reject response. Reptilian brain is responsible for all of our autonomic functions; heart…
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The Art Of Storytelling Can Change Your Business Forever!
Blogging, Newsletter , , , ,

The Art Of Storytelling Can Change Your Business Forever!

Storytelling, or your ability to "tell your story" is one of the most important tools that you have in business today. A number of high power business publications have recently stated that storytelling will become the most important business skill in the next 5 to 10 years! In fact, with all of the marketing noise in the various channels that people are getting information through these days, it's harder than ever to make a lasting, effective impression on the people that you are desperately trying to reach. Storytelling Is A Powerful Way To Connect With Others The simple fact is that…
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Should I Be Blogging For My Real Estate Business?
Blogging, Newsletter , , , ,

Should I Be Blogging For My Real Estate Business?

Marketing to clients can be done easily, quickly and without a lot of out of pocket expenses when you use blogging and social media marketing to reach them. If you're a real estate agent or mortgage loan officer and you have your own website, you know how important it is to have a professional online presence. National Association of Realtors, states that over 90% of active home searchers use the internet to search for their next home. According to Forbes, 78% of salespeople using social media outsell their peers. Whether you've had your site for a while or are just starting, you have a…
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