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5 Sites for Finding Great Content to Share on Your Social

Curating content from across the internet is an easy way to share amazing material on various social media platforms, but where to begin? Jumping into the web to try and find shareable content can result in a lot of wasted time with nothing to show for it. It's easy to get lost in the many websites vying for visitors, so start out by trying some of these popular sites for finding content to share on social media. Track Influencers With Buzzsumo Buzzsumo is more than just a tracking website. It allows anybody to type in a phrase, a keyword or…
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The Pros and Cons of Facebook’s Instant Articles

Instant Articles are Facebook's way of hosting external content on its own site, allowing readers to see content without leaving Facebook and allowing companies to offer larger pieces of content instantly to Facebook readers. Like any new initiative there are pros and cons to using Instant Articles and it is up to each individual page to identify if Instant Articles is the right marketing plan to increase awareness. Scannable Content Will Be Read On Mobile The truth about how people consume content is that mobile is now the preferred method, especially for Facebook. Because many readers have made it a…
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What Is Facebook Canvas and Why Should You Care

Canvas is Facebook's latest marketing campaign for brands that use the social media giant and it's a game changer for marketers. Canvas is built into Facebook's mobile app and presents a series of fast loading and easy to navigate photos, videos and product sets. It seems like these major online presences are always rolling out new marketing ventures and it can become difficult to tell if they are worthy of attention. Facebook Canvas has taken all the right steps to be one advertising system that no brand should ignore. Helping To Solve The Mobile Problem Browsing on mobile is not…
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How to Use Facebook Live to Engage with Your Followers

Live streaming has quickly becoming the next logical progression to sharing video content online and Facebook has jumped into the pool with Facebook Live. The immediacy of live streaming is something followers have eagerly embraced, but it has come with certain challenges for the content creators. Carefully crafting the perfect video to share is not an option when going Live, but this exciting medium offers new ways to engage with followers. Build A Following With Can't Miss Streams Videos can be watched at any time at the leisure of the viewer, but Facebook Live offers the opportunity to present can't…
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Influencer Marketing: 4 Effective Ways to Reach out to Influencers

Influencer marketing is the future of digital marketing and for a good reason. While it is still technically advertising, it's a much more organic form that has a higher conversion rate. Consumers now choose a small sample of tastemakers they trust to listen to for advice on new products. The trick is finding an effective way to reach out to these influencers without getting lost in the shuffle. Create A Relationship Before Making Demands Many businesses are unsuccessful when reaching out to influencers because they treat them like any other professional service; they make a direct business offer and expect…
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Trying to Improve Your Social Media Following? 3 Reasons You Should Be Watching Your Competitors

Social media is an imperative tool for any small business that wants to grow its consumer base and website traffic. Unsatisfied customers can use social media to destroy a brand and satisfied customers can make it viral, giving it a reach that would have otherwise been impossible. Anybody who wants to increase their followers can learn from an extremely unexpected source: their competitors. Watching how competing brands manage their social media accounts can provide beneficial information for a variety of reasons. Always Match Content Output Of Competitive Brands How active should a company's social media account be? How many tweets…
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