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Content Marketing Fundamentals: How to Boost Traffic to Your Blog and Other Content Pieces

A sleek and well-managed website is only worth the amount of people who actually visit it. Figuring out how to effectively market a website is the make or break between which sites last and bring in ad revenue or sales and which ones quietly disappear. There are several tricks to boost traffic to any blog, and taking advantage of these will help any website increase its reach. Begin With Providing Quality Content 'Content is King' is a saying for a good reason, with so many places to go online to consume content, every blog has to stand apart. Standard rewritten…
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Calculating ROI: If You Only Track 3 Metrics On Your Blog, Make Sure It’s These 3

If you're running a blog, you probably don't do it for your health. Blogging can be a profitable business model by itself or as a marketing tool for a larger organization. And if you know what kind of effect you're creating, you'll be able to refine your content to create more engagement and boost your sales. But without the right metrics, you'll have no idea whether you're hitting your targets - or even what your targets should be. So what metrics do you need to ensure you track? Put these three at the top of your priority list and you'll…
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Understanding Your ‘Bounce Rate’ and How to Keep Visitors on Your Blog for Longer

One of the most useful analytic details available to website owners is their 'bounce rate,' the percentage of people who leave the website without visiting any other pages. If the goal of the website is to convert clicks to sales from the store then a high bounce rate is a problem that will need to be addressed. There are several blogging tricks for lowering the bounce rate that are highly effective. Link To Relevant Pages On Each Blog Post Any blog post should have links to other relevant pages on the website and additional blog posts readily available to the…
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5 Key Tips to Ensure You Are Writing Quality Blog Content and Not Shameless Advertorials

Quality blog content is a great way to grow your business. A strong blog can expand your audience, get industry attention, and help you sell products. However, writing a blog is very different from writing ad material – and creating a series of advertorials won't have the same effect as a quality blog. So how can you ensure that you're creating high-quality content that your audience will go crazy for? Here are five key writing tips to keep in mind the next time you start planning out your blog content. Write For Humans First, Machines Second One place where businesses…
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B2B Lead Generation: How to Increase Your Brand Awareness Through Blog Marketing

When it comes to growing your brand online and generating new leads for your business, a blog is easily one of your business' most powerful assets. But for most businesses, it's easily their most under-utilized assets. Top minds like Danny Iny and Ash Ambirge have built seven-figure businesses with a blog as their primary marketing tool, and every year, more and more smart business owners catch on to the magic of blog marketing. Ambirge found sudden Internet fame in 2011 with her '97 in 11' course, where she showed participants week-by-week how to generate $97,000 in revenue in one year…
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B2B vs. B2C: Understanding the Differences in Content Marketing to Businesses vs. Consumers

With content marketing, the main goal is to create relevant content to encourage consumers to act a specific way, and the underlying goal is to accomplish this on a consistent basis so that consumers see a regular message from a company. As many might imagine, there is a different way to reach for success with business-to-business versus business-to-consumer content marketing. With a greater understanding of some of these differences, businesses can develop a more effective content marketing strategy to reach out to consumers. Personalization Of Content For B2C Marketing With business-to-consumer content marketing, there is a need to establish a…
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