Perfect Business: Are You Earning What You Are Worth Or Settling For Less?

How To Create Your Perfect Business TodayWhat if you could create your personal perfect business?

I mean time flexibility, cash flow that you’re comfortable with, doing good in the world and whatever else is important to you.

It’s possible.  Let me tell you my story…

After having a very successful 15 year career in the residential real estate and mortgage industry, I decided to make a switch to the technology world.

At first, I thought I’d go into teaching, training and coaching as I’d spent my whole time in the mortgage business studying repeat and referral business and teaching my loan officers those proven strategies.

Similarly, I’d invested time and significant resources in seminars, educational programs and coaching organizations with the best coaches like Brian Buffini, Joe Stumpf, Steven Marshall, Michael Maher and many more.

And participating in and executing the strategies of these systems multiplied my commission income multiple times into consistently producing annual commissions in the mid-six-figure range.  Life was great!

The Book That Changed My Life And Led Me To The Perfect Business Idea

But then I read a book by Tim Ferris and it introduced me to the idea that you could run an extremely successful and fulfilling business without the time constraints of the normal 50-60 hour workweeks that I’d been used to for the past decade or so.

That book, by the way, was The 4-Hour Workweek .

I get Tim’s weekly newsletter. It had a poem in it that resonated with me and prompted me to write this post to share it with you.

“My Wage” by J.B. Rittenhouse

The Four Hour Workweek Changed My Life!

I bargained with Life for a penny,
And Life would pay no more,
However I begged at evening when
I counted my scanty store.

For Life is a just employer,
He gives you what you ask,
But once you have set the wages,
Why you must bear the task.

I worked for a menial’s hire,
Only to learn dismayed,
That any wage I had asked of Life,
Life would have willingly paid.

My Three Basic Criteria For A Perfect Business

After reading The 4-Hour Workweek, I asked myself the question:

“If I could create any business in the world that would be the perfect business for me, what would that look like?”

So, I came up with 3 main criteria.

  1. Portability.  The business had to be completely untethered from a specific location.  It had to run smoothly no matter where in the world I happened to be at the moment. Laying on a beach in Mexico or sitting in a cafe in Paris.  Or just hanging out at home.
  2. Lightweight. There had to be no tangible product to ship. That was a little different than Tim’s business because he drop-shipped supplements. Still hands off, but his had a tangible product that he was marketing.  However, I liked the scalability of software and technology and wanted to focus on that.
  3. Recurring Revenue.  This was critical.  I’d made incredible money in my career (almost hard-to-believe-money), but I started every month over at zero.  However, I wanted to build a business that created income no matter if I was around or not. Most importantly, it had to be seriously valuable to my subscribers.  Above all, I wanted to improve the lives of the people who subscribed to my product so they would happily continue to subscribe forever.

Well, that dream of creating a “perfect business” started just over 9 years ago.  It took a couple years of very dedicated and focused work to get off the ground.

And then it just worked.  And it works every single month and every single year.

What It Takes To Achieve Your Perfect Business Goals

My good friend, Ken Perry (KnowledgeCoop) just did a Facebook Live about pushing through the uphill in order to be able to coast on the downhill.

Interestingly, it’s a direct correlation of my experience building MySMARTblog.

Such a great perspective and helpful advice in a sometimes difficult market!

How Can You Develop Your Own Perfect Business?

So what exactly are your criteria for your “perfect business” then?

In addition, What would thrill you each and every day in your business and personal life?

The first step is understanding what’s possible.  That comes from opening your mind with books like The 4-Hour Workweek that I mentioned above.

Secondly, you have to write down what your dream business looks like.  I mean take time out of your already busy day to think and plan what it really looks like. (It’s called a blueprint in real estate!)

Thirdly, you need to take inventory of what you have and what you need.

And finally,  if you don’t have everything you need, you have to learn the skills or find someone who has them to implement for you.

There are a number of more steps, but I want to keep this post manageable and I’ll write more in another one.

Here’s the good news though!

I’ve created a step-by-step guide that can help you craft  your perfect business.

It’s called Your 3-Step Pathway To A Profitable Online Presence and you can CLICK HERE TO get it ABSOLUTELY FREE!

Plus you get an additional complimentary 10 minute video training session that can help you clarify what you need to do to create your perfect business!


By Mikel Erdman

Mikel Erdman is the founder of MySMARTblog and RealtyBlogContent. He is a published author and speaking authority on topics including marketing automation and how technology can positively affect company and individual sales efforts. If you like the idea of world-class content marketing in a completely automated system, Click Here for his valuable, limited time offer.