Marketing

Zillow’s Evil Scheme Means Way More Than Controlling Their Own Real Estate Deals!

As I continued researching for new information about the growing trend of iBuyers and the corporate takeover threatening real estate agents and loan officers across the country, I came across this presentation by Mike Del Prete at Inman Connect 2019. And in the middle of the presentation, he darn near blew me out of my seat when he described a much bigger and more profitable plan of Zillow's with their digital marketing platform. Watch This! Their control of online traffic and getting to clients first in the real estate process allows them to capture a lot of transactions that would…
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Marketing

Opendoor Is Closing The Loop On Owning The Entire Home Buying And Selling Journey!

Opendoor just formally acquired national title and escrow company, OS National, which previously was a partner company of Opendoor. Now OS National is a wholly owned subsidiary of Opendoor and further enhances their ability to control the entire process of the customer home buying and selling journey.   Opendoor clients can now buy and sell homes, get their mortgage loan financing and close the transaction including title search and title insurance all under the Opendoor umbrella of companies. Another scary development for individual loan officers and real estate agents who are battling to hold their positions against the onslaught of…
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Marketing

The Shocking Details About Zillow, Opendoor, Redfin and Offerpad Losing Money!

At the Inman Connect Las Vegas 2019 conference, Mike DelPrete, an entrepreneur, analyst and real estate industry strategic adviser, took to the stage to explain the seismic shifts shaking up the residential real estate market. The real estate industry has become the focus of venture capitalists and public investors who have given companies such as Compass, Opendoor, Redfin and Zillow plenty of capital to engage in long-term business strategies that make them unprofitable in the short term in the hopes that they’ll be be better positioned to edge into a cut of every transaction that goes on in the real…
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Content Marketing, Social Media

Facebook Changes Content Sharing from Page to Profile!

Watch this video to see how Facebook has changed sharing content from your business page to your personal profile. Want more high quality training on automatically growing your repeat and referral business with expert online marketing? Join my upcoming free training! Corporate Giants are changing the mortgage landscape every single day. From Zillow Home Loans planning a 10-times production increase in the next 12 months to Opendoor launching a mortgage division. Keller Williams has entered the mortgage game and Amazon is teaming up with Realogy to create an advertising juggernaut never seen before! The scariest word in the mortgage industry…
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Social Media , , , ,

How To Exponentially Grow And Profit From Online Ratings, Reviews And Testimonials!

Many business owners struggle with two things; obtaining ratings, reviews and testimonials, and keeping track of what’s being said about their company online. It’s no wonder that these have become pain points, given the number of social platforms amid the critical nature of ratings, reviews and testimonials. If this is something you need help with, consider the following strategies. Automate Follow Up And Marketing Systems One of the biggest hurdles to growing online reviews is balancing time. Review management is incredibly time consuming. To achieve superior results you really need to dedicate many hours each day to monitoring reviews, responding…
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Your Competition Is Spending $1 Billion Dollars On Advertising This Year…Can You?
Marketing

Your Competition Is Spending $1 Billion Dollars On Advertising This Year…Can You?

I was speaking last week at Originator Connect 2019 in Las Vegas when I had the opportunity to meet the whole marketing team from Quicken Loans Mortgage Services which includes Rocket Mortgage and Rocket Loans. It was a great opportunity to hear their lunchtime presentation since they were sponsoring the event. However, there was an "elephant in the room" feeling from a lot of the mortgage brokers and bankers at the event. They were feeling really threatened by the size of Quicken Loans and Rocket Mortgage. They felt like they could easily lose their clients to cross marketing by a…
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