Content Marketing, Social Media

Facebook Changes Content Sharing from Page to Profile!

Watch this video to see how Facebook has changed sharing content from your business page to your personal profile. Want more high quality training on automatically growing your repeat and referral business with expert online marketing? Join my upcoming free training! Corporate Giants are changing the mortgage landscape every single day. From Zillow Home Loans planning a 10-times production increase in the next 12 months to Opendoor launching a mortgage division. Keller Williams has entered the mortgage game and Amazon is teaming up with Realogy to create an advertising juggernaut never seen before! The scariest word in the mortgage industry…
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Social Media , , , ,

How To Exponentially Grow And Profit From Online Ratings, Reviews And Testimonials!

Many business owners struggle with two things; obtaining ratings, reviews and testimonials, and keeping track of what’s being said about their company online. It’s no wonder that these have become pain points, given the number of social platforms amid the critical nature of ratings, reviews and testimonials. If this is something you need help with, consider the following strategies. Automate Follow Up And Marketing Systems One of the biggest hurdles to growing online reviews is balancing time. Review management is incredibly time consuming. To achieve superior results you really need to dedicate many hours each day to monitoring reviews, responding…
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Your Competition Is Spending $1 Billion Dollars On Advertising This Year…Can You?
Marketing

Your Competition Is Spending $1 Billion Dollars On Advertising This Year…Can You?

I was speaking last week at Originator Connect 2019 in Las Vegas when I had the opportunity to meet the whole marketing team from Quicken Loans Mortgage Services which includes Rocket Mortgage and Rocket Loans. It was a great opportunity to hear their lunchtime presentation since they were sponsoring the event. However, there was an "elephant in the room" feeling from a lot of the mortgage brokers and bankers at the event. They were feeling really threatened by the size of Quicken Loans and Rocket Mortgage. They felt like they could easily lose their clients to cross marketing by a…
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Barry Habib Calls Out Biggest Threat To The Real Estate And Mortgage Industries Today!
Marketing , , ,

Barry Habib Calls Out Biggest Threat To The Real Estate And Mortgage Industries Today!

Ryan Hollis with RESource TV just interviewed Barry Habib on their Masterclass and he dropped this truth bomb in the presentation: Barry Habib:                      The big picture that I want everybody to just think about, though, is that yes, we all compete. Of course. Everybody's competitive. So, you can be broker versus banker or even in the broker community, you compete for a loan. Or the banker, you compete. Everybody's competing for that loan. There's only one person that gets the loan. There's no second box, right? Ryan Hollis:     …
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Blogging , ,

4 Ways Your Blog Content Builds Your Expert Authority

Have you ever wondered why marketing experts place so much emphasis on blogging? It’s because they know what you need to know. Regular blogging with quality content builds and nurtures your sphere of influence. Your sphere of influence is the circle of people who know you, know your brand and trust you. In other words, blogging builds your expert authority. Here’s how it all comes together. 1. Blogging Lets You Show Off When you blog with helpful information and authority, you become the expert in your audience’s eyes. Blogging gives you the opportunity to demonstrate just how much you know…
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Referral Marketing

The Scariest Word In Real Estate And Mortgage Is SCALE!

There's a lot going on in the real estate and mortgage world these days.  The competitive landscape is changing faster than ever before. Lots of people in the industry are wondering how they can stay alive with the onslaught of big money and big corporations getting into the game in a way that we've never seen before. Zillow bought Mortgage Lenders of America and immediately inserted themselves into the mortgage origination space in a big way. And they are instituting "Instant Offers" as their primary real estate business model going forward becoming their own advertising client's direct competitor! (After building…
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