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4 Tips for Keeping Your Email Inbox Under Control

It's an unavoidable part of any business operating today. Most correspondence, especially unsolicited questions or concerns, originate in the inbox and end in the outbox. Effective time management is the key to handling the influx of emails that any business will receive, while ignoring the problem will only make it harder to deal with when the time comes. Here are four ways to keep the emails under control so they are easier to manage on a daily basis. Archive Completed Correspondence In Appropriate Folders A full inbox appears overwhelming when it's time to sit down and sort through the unread…
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Social Media , ,

The Benefits of Sharing Other People’s Facebook Content

Content curation is the process of sorting through content that is being posted on social media and across the web and selecting only the best and most relevant to share on Facebook. There are many benefits to sharing other people's content on Facebook, but it needs to be handled carefully with proper credit attributed back to the creator. This will protect from any backlash while allowing additional followers to migrate over from these social media accounts. Curate The Strongest Content On The Web By sharing content on Facebook, individuals or companies have the ability to only post content that has…
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4 Social Media Tools to Boost Your Productivity

There's a reason large corporations have a team of social media marketers monitoring their online presence, it's because creating content and tracking social mentions can be a full time job. There are plenty of social media tools that are designed to boost productivity so that small businesses can create social media campaigns that are just as effective as their competition. Use Canva To Create Social Media Images Finding the right image is imperative to boost engagement with readers across every form of social media. Brands need to maintain accounts on a variety of platforms and because each one has its…
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5 Easy Ways to Improve Your Snapchat Marketing

Any business that wants to engage with a younger generation of customers will need to market where that demographic spends their time. The next generation of consumers currently uses Snapchat to communicate and this newer social media platform requires a different set of techniques to grow followers. Provide Content Unique To The Platform Simply copying and pasting the same information that is posted everywhere will not be enough to get the younger Snapchat users to engage with a brand. People who use Snapchat have different expectations when consuming media and unique content should be created for them to take advantage…
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3 Facebook Ad Tips for Businesses on a Budget

A non-existent marketing budget is no reason for small businesses to miss out on the chance to expose their brand to endless potential customers. Social media is one of the ways local businesses have made a name for themselves without a large ad agency behind them. Facebook Ads was designed to allow these smaller companies the chance to be in charge of their own campaigns with an intuitive design they can customize on their own. Test Multiple Images And Keep The One With The Most Engagement It can be hard to anticipate which aspects of a Facebook Ad will engage…
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3 Simple Ways to Personalize Your Marketing Effort

Adding a personal touch to marketing campaigns can make a world of difference to the customers whose attention is being pulled in a million different directions. Personalization has become increasingly important with the new generation of consumers coming into adulthood, but thankfully it's something that doesn't require a full marketing department to achieve. Publically Respond to Customers On Social Media Social media is a strong tool for both businesses and consumers. New customers can look back through a brand's social media presence to see how they handle complaints, while companies can use their accounts to prove they offer strong customer…
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