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Your Competition Is Spending $1 Billion Dollars On Advertising This Year…Can You?
19
Aug
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By Mikel Erdman
Marketing

Your Competition Is Spending $1 Billion Dollars On Advertising This Year…Can You?

I was speaking last week at Originator Connect 2019 in Las Vegas when I had the opportunity to meet the whole marketing team from Quicken Loans Mortgage Services which includes Rocket Mortgage and Rocket Loans. It was a great opportunity to hear their lunchtime presentation since they were sponsoring the event. However, there was an "elephant in the room" feeling from a lot of the mortgage brokers and bankers at the event. They were feeling really threatened by the size of Quicken Loans and Rocket Mortgage. They felt like they could easily lose their clients to cross marketing by a…
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Barry Habib Calls Out Biggest Threat To The Real Estate And Mortgage Industries Today!
13
Aug
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By Mikel Erdman
Marketing , , ,

Barry Habib Calls Out Biggest Threat To The Real Estate And Mortgage Industries Today!

Ryan Hollis with RESource TV just interviewed Barry Habib on their Masterclass and he dropped this truth bomb in the presentation: Barry Habib:                      The big picture that I want everybody to just think about, though, is that yes, we all compete. Of course. Everybody's competitive. So, you can be broker versus banker or even in the broker community, you compete for a loan. Or the banker, you compete. Everybody's competing for that loan. There's only one person that gets the loan. There's no second box, right? Ryan Hollis:     …
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12
Aug
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By Mikel Erdman
Blogging , ,

4 Ways Your Blog Content Builds Your Expert Authority

Have you ever wondered why marketing experts place so much emphasis on blogging? It’s because they know what you need to know. Regular blogging with quality content builds and nurtures your sphere of influence. Your sphere of influence is the circle of people who know you, know your brand and trust you. In other words, blogging builds your expert authority. Here’s how it all comes together. 1. Blogging Lets You Show Off When you blog with helpful information and authority, you become the expert in your audience’s eyes. Blogging gives you the opportunity to demonstrate just how much you know…
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29
Jul
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By Mikel Erdman
Referral Marketing

The Scariest Word In Real Estate And Mortgage Is SCALE!

There's a lot going on in the real estate and mortgage world these days.  The competitive landscape is changing faster than ever before. Lots of people in the industry are wondering how they can stay alive with the onslaught of big money and big corporations getting into the game in a way that we've never seen before. Zillow bought Mortgage Lenders of America and immediately inserted themselves into the mortgage origination space in a big way. And they are instituting "Instant Offers" as their primary real estate business model going forward becoming their own advertising client's direct competitor! (After building…
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14
Jun
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By Mikel Erdman
Real Estate Tips , , ,

Can You Really Buy Off-Planet Real Estate?

Real estate agents are constantly looking for new listings, which will attract potential buyers. We no longer need to limit our search for good listings to planet Earth because Mars is now for sale. Although this may sound a bit far-fetched at first, it is not such a strange concept if you consider the serious efforts being made to colonize Mars with the commercial efforts by companies like Space X. There is a company, called Lunar Land, which is already selling acres of land on Mars as a novelty. Historical Precedent Off-planet land sales have already had considerable success for…
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07
Jun
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By Mikel Erdman
Social Media , ,

Four Easy Methods to Boost Reader Engagement in and Sharing of Your Company Blog Posts

With the commonality of finding information online, it's nearly a necessity for any business to have their own website and update it on a regular basis. In tandem with this is the popularity and utility of associated blogs, which can work to outline your business and make your company well known. If you're looking to engage an audience with the company blog, here are a few sure-fire methods for success. Carefully Consider Your Writing Style It's important to have a writing style that is both professional and captivating, but you'll want to make sure that your tone is appropriate for…
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