Blog

08
Dec
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By Mikel Erdman
Social Media

3 Important Tips For Real Estate Marketing on Facebook

With 1.5 billion profiles and growing, Facebook remains one of the core platforms for real estate agents who are looking to make a name for themselves and ramp up sales. With a bigger audience, however, comes bigger responsibilities and more competition. Real estate marketing on Facebook is a skill set and an art form. Some agents who use it have not really dug into the potential of the platform - simply showing up is not enough. Here are some tried and true tips for successful real estate marketing on Facebook. Start a Group Facebook is all about localization. One of…
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21
Nov
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By Mikel Erdman
Internet Marketing , , , , ,

How To Create A Veterans Home Loan Video Commercial To Get VA Mortgage Leads

Do you use videos in your marketing? I've found they can be really good to get new prospects engaged and drive prospects to my website. Plus the videos can screen for high quality prospects as well as pre-educate them as well. I'm putting together a short, commercial style VA Home Loan marketing video and I thought I'd share the step-by-step process with you as I get it done. Click Here To Be Added To This Free Video Class I'm going to include everything I do like: Coming up with the idea for the video Having the script professionally written for…
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17
Oct
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By Mikel Erdman
Referral Marketing , ,

Ratings, Reviews, and Testimonials Will Get You More Leads, Referrals and Closings!

Consumers love to hear feedback from other consumers. In fact, one survey showed that 85% of consumers put as much trust in online reviews as they do personal recommendations. Ratings, reviews, and testimonials can be a powerful marketing tool when used correctly. They can also help customers make informed buying decisions. Knowing how to best use them can benefit your customers as well as your business by instilling customer loyalty and attracting leads. Here’s how to make that happen. Use strong visual content. Video is hot right now and it is one of the best ways to reach prospective customers.…
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Instagram Is A Great Way To Promote Your Mortgage Business
10
Oct
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By Mikel Erdman
Social Media , ,

Instagram Is A Great Way To Promote Your Mortgage Business

When Instagram started out, it was purely a social media site that was used to post personal candid photos. However, that's no longer true of Instagram today. In April 2012, Facebook bought Instagram and that purchase has integrated the two platforms including adding Facebook's detailed advertising system to Instagram. In fact, these two platforms are so integrated that you can do much of your Instagram ad ordering and post boosting from Facebook. Here are some unique ways to promote your mortgage business on Instagram. 1. Take Candid Shots of Homes When you arrange a mortgage for a new homeowner, ask…
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02
Oct
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By Mikel Erdman
Blogging

How Mortgage Professionals Can Gain Realtor Referral Relationships Fast!

Whenever you are approaching real estate agents to create referral relationships, the question going through their mind is:  "What makes you any different than the last mortgage loan officer that walked through the door?" UVP - Unique Value Proposition What does your target demo need? What can you do to satisfy that need? How can you do it uniquely? How can you communicate effectively? What is your commitment objective? How can you market this on a larger scale? How can you become an invaluable, irreplaceable assset to your new marketing partner's business? Psychological Value Equation Value = Benefit - Cost…
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27
Jun
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By Mikel Erdman
Internet Marketing, Uncategorized

How My Son’s Car Breakdown Affects Your Business!

My son's car broke down and it created a crazy important story about how the internet has massively shifted your real estate and mortgage business! Watch this video and join me tomorrow! "The 3 Key Online Marketing Strategies To Get Leads That Close And Maximum Referrals Automatically!" Click Here To Register DURING THIS FREE WEBINAR YOU WILL LEARN: +The 3 Incredibly Expensive Internet Marketing Myths That Will Never Work To Close Deals! (Unfortunately these are the most promoted strategies by the "gurus" too!) + The 7 Step Fail Proof Plan To Guarantee That You Generate Qualified, Profitable Clients That Lead…
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