Blog

What’s the Purpose of Blogging For Your Business?
01
Nov
By Liz Bucher
Blogging , ,

What’s the Purpose of Blogging For Your Business?

The purpose of business blogging is to get you and your company in front of the right leads. You want to be found on the internet and show up in the number one position when someone Googles the service you provide and beat the competition. To accomplish this, blogging is of the utmost importance, whether your business is online, or you have a brick-and-mortar business. Here is why. Blogging builds evidence and trust.  Blogging is a visible way to showcase your knowledge of the services you provide and show potential clients why you are the industry expert in your area.…
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Ways You Can Give Back to Your Community
01
Nov
By Liz Bucher
Newsletter

Ways You Can Give Back to Your Community

The 2021 season for giving is officially here. As a real estate or mortgage professional, now is the perfect time to think about ways to give back to your community. Giving back will not only make you feel great, but in all honesty, it’s also a great marketing technique. Active community involvement provides an excellent opportunity to network. Here are some ideas on how to make a difference in your local community. Stand Up for Kids Stand up for kids is a national non-profit organization dedicated to helping kids and live by their  slogan “Helping one life at a time.”…
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A Little Bit of Humor in Finance
13
Oct
By Liz Bucher
Just For Fun ,

A Little Bit of Humor in Finance

We all have had some unusual, awkward or funny moments in life, and some of them probably happened during work hours! It is often stories like these that make for some hilarious entertainment! Forgetting such hilarious moments in life is not that easy. So we asked a few of our clients for stories they have encountered at the closing table or day of closing that will continue to make them laugh or simply say "Why did this happen to me?"     Below is the list of the ones that we found to be the most unusual or funny things…
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Facebook Live, Videos & Ads
13
Oct
By Liz Bucher
Content Marketing, Marketing ,

Facebook Live, Videos & Ads

Most Mortgage and Real Estate professionals know that having videos is a key way to market their business. YouTube and Facebook Live are great ways to generate leads. Having fun videos that show your personality is a sure way to attract more buyers and sellers. One of the hot topics is Facebook Live. If you follow any of the established mortgage and real estate pages, you have probably heard them raving about Facebook Live. Facebook is a powerful channel for lead generation since they have many homeowners, buyers, and renters on Facebook. The best way to market any business is…
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Fun Facts About October
13
Oct
By Liz Bucher
Just For Fun , ,

Fun Facts About October

THE NAMEDo you ever wonder where the names of the month come from? The name of the month of October comes from the Latin “octō”, which means “eight”, In the Roman calendar October was the eighth month of the year. After the Julian calendar reform, the months January and February were added to the beginning of the calendar year and October became the tenth month of the year, as we know it today. BIRTHSTONEOctober birthstones are the tourmaline and the opal. Tourmalines are believed to help you stay calm under pressure, bring peace and tranquility and defeat emotions like anger…
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The “Duplicate Content Penalty” Is A Lie!
01
Jun
By Mikel Erdman
Blogging , , , , , , , , , ,

The “Duplicate Content Penalty” Is A Lie!

But isn't my site going to be penalized if I have blog posts from a content channel that are the same as another subscriber? What about the Duplicate Content Penalty by Google? I get this question pretty often from prospective clients as well as other social media marketing and blogging professionals when they hear about our service and how we write high-quality, industry-relevant, credibility-building blog posts for our clients and publish them automatically to their WordPress-based blogs without them having to do a thing. They're usually always impressed with the solution that we offer but have that nagging question in…
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