Blog

30
Aug
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By Mikel Erdman
Content Marketing, Social Media

Facebook Changes Content Sharing from Page to Profile!

Watch this video to see how Facebook has changed sharing content from your business page to your personal profile. Want more high quality training on automatically growing your repeat and referral business with expert online marketing? Join my upcoming free training! Corporate Giants are changing the mortgage landscape every single day. From Zillow Home Loans planning a 10-times production increase in the next 12 months to Opendoor launching a mortgage division. Keller Williams has entered the mortgage game and Amazon is teaming up with Realogy to create an advertising juggernaut never seen before! The scariest word in the mortgage industry…
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29
Aug
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By Mikel Erdman
Social Media , , , ,

How To Exponentially Grow And Profit From Online Ratings, Reviews And Testimonials!

Many business owners struggle with two things; obtaining ratings, reviews and testimonials, and keeping track of what’s being said about their company online. It’s no wonder that these have become pain points, given the number of social platforms amid the critical nature of ratings, reviews and testimonials. If this is something you need help with, consider the following strategies. Automate Follow Up And Marketing Systems One of the biggest hurdles to growing online reviews is balancing time. Review management is incredibly time consuming. To achieve superior results you really need to dedicate many hours each day to monitoring reviews, responding…
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How To Work Less And Make More Money Using Virtual Assistants
26
Aug
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By Mikel Erdman
Social Media , ,

How To Work Less And Make More Money Using Virtual Assistants

In order to become successful, every real estate agent and mortgage loan officer needs to learn how to allocate time for the greatest return on investment. Bill Gates was once asked, when attending the Consumer Electronic Show in Las Vegas, if he gambled. He answered, “I would only gamble if I could win time.” Even billionaires realize that time is the most precious resource that they have. It is possible to make more money; however, until someone invents a time machine it is not possible to make more time. How To Leverage Marketing Efforts The 80/20 rule is an effective…
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Your Competition Is Spending $1 Billion Dollars On Advertising This Year…Can You?
19
Aug
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By Mikel Erdman
Marketing

Your Competition Is Spending $1 Billion Dollars On Advertising This Year…Can You?

I was speaking last week at Originator Connect 2019 in Las Vegas when I had the opportunity to meet the whole marketing team from Quicken Loans Mortgage Services which includes Rocket Mortgage and Rocket Loans. It was a great opportunity to hear their lunchtime presentation since they were sponsoring the event. However, there was an "elephant in the room" feeling from a lot of the mortgage brokers and bankers at the event. They were feeling really threatened by the size of Quicken Loans and Rocket Mortgage. They felt like they could easily lose their clients to cross marketing by a…
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Barry Habib Calls Out Biggest Threat To The Real Estate And Mortgage Industries Today!
13
Aug
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By Mikel Erdman
Marketing , , ,

Barry Habib Calls Out Biggest Threat To The Real Estate And Mortgage Industries Today!

Ryan Hollis with RESource TV just interviewed Barry Habib on their Masterclass and he dropped this truth bomb in the presentation: Barry Habib:                      The big picture that I want everybody to just think about, though, is that yes, we all compete. Of course. Everybody's competitive. So, you can be broker versus banker or even in the broker community, you compete for a loan. Or the banker, you compete. Everybody's competing for that loan. There's only one person that gets the loan. There's no second box, right? Ryan Hollis:     …
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12
Aug
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By Mikel Erdman
Blogging , ,

4 Ways Your Blog Content Builds Your Expert Authority

Have you ever wondered why marketing experts place so much emphasis on blogging? It’s because they know what you need to know. Regular blogging with quality content builds and nurtures your sphere of influence. Your sphere of influence is the circle of people who know you, know your brand and trust you. In other words, blogging builds your expert authority. Here’s how it all comes together. 1. Blogging Lets You Show Off When you blog with helpful information and authority, you become the expert in your audience’s eyes. Blogging gives you the opportunity to demonstrate just how much you know…
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