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Referral Marketing , ,

Ratings, Reviews, and Testimonials Will Get You More Leads, Referrals and Closings!

Consumers love to hear feedback from other consumers. In fact, one survey showed that 85% of consumers put as much trust in online reviews as they do personal recommendations. Ratings, reviews, and testimonials can be a powerful marketing tool when used correctly. They can also help customers make informed buying decisions. Knowing how to best use them can benefit your customers as well as your business by instilling customer loyalty and attracting leads. Here’s how to make that happen. Use strong visual content. Video is hot right now and it is one of the best ways to reach prospective customers.…
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Instagram Is A Great Way To Promote Your Mortgage Business
Social Media , ,

Instagram Is A Great Way To Promote Your Mortgage Business

When Instagram started out, it was purely a social media site that was used to post personal candid photos. However, that's no longer true of Instagram today. In April 2012, Facebook bought Instagram and that purchase has integrated the two platforms including adding Facebook's detailed advertising system to Instagram. In fact, these two platforms are so integrated that you can do much of your Instagram ad ordering and post boosting from Facebook. Here are some unique ways to promote your mortgage business on Instagram. 1. Take Candid Shots of Homes When you arrange a mortgage for a new homeowner, ask…
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Blogging

How Mortgage Professionals Can Gain Realtor Referral Relationships Fast!

Whenever you are approaching real estate agents to create referral relationships, the question going through their mind is:  "What makes you any different than the last mortgage loan officer that walked through the door?" UVP - Unique Value Proposition What does your target demo need? What can you do to satisfy that need? How can you do it uniquely? How can you communicate effectively? What is your commitment objective? How can you market this on a larger scale? How can you become an invaluable, irreplaceable assset to your new marketing partner's business? Psychological Value Equation Value = Benefit - Cost…
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Internet Marketing, Uncategorized

How My Son’s Car Breakdown Affects Your Business!

My son's car broke down and it created a crazy important story about how the internet has massively shifted your real estate and mortgage business! Watch this video and join me tomorrow! "The 3 Key Online Marketing Strategies To Get Leads That Close And Maximum Referrals Automatically!" Click Here To Register DURING THIS FREE WEBINAR YOU WILL LEARN: +The 3 Incredibly Expensive Internet Marketing Myths That Will Never Work To Close Deals! (Unfortunately these are the most promoted strategies by the "gurus" too!) + The 7 Step Fail Proof Plan To Guarantee That You Generate Qualified, Profitable Clients That Lead…
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How To Grow A 7 Figure Business Without Killing Yourself In The Process
Blogging

How To Grow A 7 Figure Business Without Killing Yourself In The Process

Today I had the opportunity to join a presentation by my friend, Brad Martineau (CEO of Sixth Division, Infusionsoft Experts) on the tips he's learned growing a multi-7 figure business in the software and services space. A lot of the principles he shared are the same for real estate agents and mortgage lenders as well.  I've summarized some of the points as I understand them and added some of my own insights as well. 3 Business Growth Lenses Learned Brad talked about 3 specific ways that he had to come to see the process of growing a business in order…
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Eight Simple Ways To Make Your “About Us” Page Shine
Blogging , , ,

Eight Simple Ways To Make Your “About Us” Page Shine

The "About Us" page has historically ranked as the 2nd most popular page on business and personal websites.  This includes small business and sales professional's websites and blog sites. So having a really good About Us or About Me page is critical when people visit your website.  You can use this page to let them get to know you better.  With a well-written about me page, they will be able to determine whether you are a good fit for the service that they are looking to have performed. This article, How To Create An Amazing About Page To Turn Fencesitters Into…
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