Storytelling, or your ability to “tell your story” is one of the most important tools that you have in business today.
A number of high power business publications have recently stated that storytelling will become the most important business skill in the next 5 to 10 years!
In fact, with all of the marketing noise in the various channels that people are getting information through these days, it’s harder than ever to make a lasting, effective impression on the people that you are desperately trying to reach.
Storytelling Is A Powerful Way To Connect With Others
The simple fact is that stories have a unique power to connect us to our listeners, readers, clients and prospects.
Stories about our own past experiences and the experiences of others that we know are the easiest way for people to relate to the concepts that we are trying to share with them.
Check out this simple video explanation of storytelling!
People Buy From Those They Know, Like And Trust
This all comes down to the fact that people buy from those who the know, like and trust. And the fastest way to generate trust and having someone like you is when they see that they have something in common with you.
Sharing stories of your experience or the experience of others is a fast and easy way to bridge that “trust gap”.
Story Formulas Can Make It Easy To Tell Your Story Effectively
The good news is that you can become an amazing, impactful storyteller by using age-old story formulas to easily think through and deliver your own personal and professional stories.
Here’s a simple story framework that’s described in the video above:
Once Upon A Time – Your history and where you came from
Suddenly – The struggles you faced and had to overcome
Luckily – What you’ve discovered along the way to overcome your struggles
Happily Ever After – Your success story and the success stories of those you’ve served.
If you’d like to learn more about storytelling and how it can massively impact your business,