The idea behind social media connections is to interact with people and get their attention. Tweeting and posting messages becomes wasted effort when your message goes unnoticed. Interaction generates the interest you desire. These principles can be applied to create interactive blogging.
Passive and Active Blogging
A passive blog merely relates information without any real expectations for a response. In the mortgage industry, a passive blog may simply alert readers that interest rates are falling. A real estate agent might offer information on locating a qualified home inspection service. A passive blog provides information but does not command attention.
Interactive blogging can provide the same information while encouraging a response. Your active blog does not require any extra work, it asks readers to think about the subject and comment or share ideas. The subject does not need to be complex, just something that makes people want to engage in a discussion.
Ideas for Interactive Blogging
In the same blog written by a mortgage lender, an interactive blog would question readers about their current interest rates. It asks them how they feel about their interest rates. You might ask what they understand about Private Mortgage Insurance. Ask your readers what they consider a good reason to take out a second mortgage.
A real estate agent discussing home inspection can also encourage responses. Ask your readers about personal experiences with home inspectors and if they benefited by learning more about their new home. Let readers provide a series of questions that a new homebuyer should ask an inspector. Think about your topics and what would encourage you to interact with what you are discussing.
Ways to Interact
Your reputation and business should be seen in a positive light. Controversy is not needed to create interaction. You can provide a comment section with a request for responses, or ideas and advice, depending on the nature of your article. You can ask readers to reply on your Facebook page, with hash tagged Tweets or by using the @ symbol and your user name.
As an example, what ideas do you have to compel readers to interact with you?