What’s Your WHY In Developing A High Production Referral Business?

Do you have a plan to grow your referral marketing business?<< Please SHARE here if you like this post <<

Do you have a clearly identified “WHY” in your mind that drives your business activity?

If you had a better road map, do you think you could hit higher and more profitable goals?

Most people don’t take the time to plan their success, and therefore they don’t hit their targets.

In fact, if you don’t set specific and measurable goals, how can you really know what you’re trying to hit in the first place.

What Would You Think If You Heard This On Your Next Flight?

It would be like boarding an airliner and having the pilot come on board saying:

“Welcome aboard! We don’t really know where we’re going, and don’t have a plan to get there, but we’ll just launch this baby and fly around for a while and maybe we’ll find a nice place to land!”

Is that the result you’d be looking for from your trip on the jet?

Well then why would you use the same type of planning in your business life?

Attending High Power Business Events Help You Plan And Clarify Your Goals

I’m spending the day at a Maximum Acceleration event in Mesa, Arizona with a group of real estate and mortgage pros who are serious about building a high profit, high production, referral driven business.

We’re starting the day talking about planning for your business and it all comes down to setting goals and really understanding why you want to achieve those goals.

Having a clearly identified reason (or reasons) to hit the goals you set will help you do whatever it takes to hit them and not give up part way through.

Growing Your Audience Is Critical Once You Have Your Business Goals Set

One of the most important things that will dictate your success in any referral driven business is gaining a larger audience.

What’s an audience?

That’s the group of people who care what  you have to say and value the expertise you bring to the market.

And if you continue to build that group over time and use marketing systems to stay in front of them consistently, you will develop top of mind awareness with them and they will refer business to you over time.

Marketing is about lead generation.

Marketing is about finding people who need help and then showing them the way to solve their problems.

Using an army of referral partners who know, like and trust you is a fantastic (and very cost effective) way to get more exposure for your business.

We help business pros use blogging and marketing automation systems to do just that.

By using the benefits of technology and automating the systems to stay in front of them consistently will help you build and develop your sphere of influence.

Growing your audience and communicating consistently is the key to driving more referrals and repeat business.

If you’d like to learn more about using blogging to grow your business and generate more referrals, click here to download our Free Blogging 101 e-book!





By Mikel Erdman

Mikel Erdman is the founder of MySMARTblog and RealtyBlogContent. He is a published author and speaking authority on topics including marketing automation and how technology can positively affect company and individual sales efforts. If you like the idea of world-class content marketing in a completely automated system, Click Here for his valuable, limited time offer.