Getting Personal In The Changing Market
15
Jul
By Liz Bucher
Blogging, Marketing , ,

Getting Personal In The Changing Market

Blogging benefits your business because the stronger your knowledge and communication about your industry, the more trust you earn. We cover that part at MySMARTblog, but with the changing market, you need to get personal. Become a resource to your clients: Keep your local market informed about change in mortgage rates, neighborhood news, or trends for home decorating. Providing this information will allow you to build trust in your direct area. Whatever you decide to write about know that the key is to write engaging content that will allow you to interact with your readers on a personal level so that…
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What’s the Purpose of Blogging For Your Business?
01
Nov
By Liz Bucher
Blogging , ,

What’s the Purpose of Blogging For Your Business?

The purpose of business blogging is to get you and your company in front of the right leads. You want to be found on the internet and show up in the number one position when someone Googles the service you provide and beat the competition. To accomplish this, blogging is of the utmost importance, whether your business is online, or you have a brick-and-mortar business. Here is why. Blogging builds evidence and trust.  Blogging is a visible way to showcase your knowledge of the services you provide and show potential clients why you are the industry expert in your area.…
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The “Duplicate Content Penalty” Is A Lie!
01
Jun
By Mikel Erdman
Blogging , , , , , , , , , ,

The “Duplicate Content Penalty” Is A Lie!

But isn't my site going to be penalized if I have blog posts from a content channel that are the same as another subscriber? What about the Duplicate Content Penalty by Google? I get this question pretty often from prospective clients as well as other social media marketing and blogging professionals when they hear about our service and how we write high-quality, industry-relevant, credibility-building blog posts for our clients and publish them automatically to their WordPress-based blogs without them having to do a thing. They're usually always impressed with the solution that we offer but have that nagging question in…
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12
Aug
By Mikel Erdman
Blogging , ,

4 Ways Your Blog Content Builds Your Expert Authority

Have you ever wondered why marketing experts place so much emphasis on blogging? It’s because they know what you need to know. Regular blogging with quality content builds and nurtures your sphere of influence. Your sphere of influence is the circle of people who know you, know your brand and trust you. In other words, blogging builds your expert authority. Here’s how it all comes together. 1. Blogging Lets You Show Off When you blog with helpful information and authority, you become the expert in your audience’s eyes. Blogging gives you the opportunity to demonstrate just how much you know…
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02
Oct
By Mikel Erdman
Blogging

How Mortgage Professionals Can Gain Realtor Referral Relationships Fast!

Whenever you are approaching real estate agents to create referral relationships, the question going through their mind is:  "What makes you any different than the last mortgage loan officer that walked through the door?" UVP - Unique Value Proposition What does your target demo need? What can you do to satisfy that need? How can you do it uniquely? How can you communicate effectively? What is your commitment objective? How can you market this on a larger scale? How can you become an invaluable, irreplaceable assset to your new marketing partner's business? Psychological Value Equation Value = Benefit - Cost…
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How To Grow A 7 Figure Business Without Killing Yourself In The Process
07
Dec
By Mikel Erdman
Blogging

How To Grow A 7 Figure Business Without Killing Yourself In The Process

Today I had the opportunity to join a presentation by my friend, Brad Martineau (CEO of Sixth Division, Infusionsoft Experts) on the tips he's learned growing a multi-7 figure business in the software and services space. A lot of the principles he shared are the same for real estate agents and mortgage lenders as well.  I've summarized some of the points as I understand them and added some of my own insights as well. 3 Business Growth Lenses Learned Brad talked about 3 specific ways that he had to come to see the process of growing a business in order…
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