What’s the Purpose of Blogging For Your Business?
Blogging , ,

What’s the Purpose of Blogging For Your Business?

The purpose of business blogging is to get you and your company in front of the right leads. You want to be found on the internet and show up in the number one position when someone Googles the service you provide and beat the competition. To accomplish this, blogging is of the utmost importance, whether your business is online, or you have a brick-and-mortar business. Here is why. Blogging builds evidence and trust.  Blogging is a visible way to showcase your knowledge of the services you provide and show potential clients why you are the industry expert in your area.…
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The “Duplicate Content Penalty” Is A Lie!
Blogging , , , , , , , , , ,

The “Duplicate Content Penalty” Is A Lie!

But isn't my site going to be penalized if I have blog posts from a content channel that are the same as another subscriber? What about the Duplicate Content Penalty by Google? I get this question pretty often from prospective clients as well as other social media marketing and blogging professionals when they hear about our service and how we write high-quality, industry-relevant, credibility-building blog posts for our clients and publish them automatically to their WordPress-based blogs without them having to do a thing. They're usually always impressed with the solution that we offer but have that nagging question in…
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Blogging , ,

4 Ways Your Blog Content Builds Your Expert Authority

Have you ever wondered why marketing experts place so much emphasis on blogging? It’s because they know what you need to know. Regular blogging with quality content builds and nurtures your sphere of influence. Your sphere of influence is the circle of people who know you, know your brand and trust you. In other words, blogging builds your expert authority. Here’s how it all comes together. 1. Blogging Lets You Show Off When you blog with helpful information and authority, you become the expert in your audience’s eyes. Blogging gives you the opportunity to demonstrate just how much you know…
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Blogging

How Mortgage Professionals Can Gain Realtor Referral Relationships Fast!

Whenever you are approaching real estate agents to create referral relationships, the question going through their mind is:  "What makes you any different than the last mortgage loan officer that walked through the door?" UVP - Unique Value Proposition What does your target demo need? What can you do to satisfy that need? How can you do it uniquely? How can you communicate effectively? What is your commitment objective? How can you market this on a larger scale? How can you become an invaluable, irreplaceable assset to your new marketing partner's business? Psychological Value Equation Value = Benefit - Cost…
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How To Grow A 7 Figure Business Without Killing Yourself In The Process
Blogging

How To Grow A 7 Figure Business Without Killing Yourself In The Process

Today I had the opportunity to join a presentation by my friend, Brad Martineau (CEO of Sixth Division, Infusionsoft Experts) on the tips he's learned growing a multi-7 figure business in the software and services space. A lot of the principles he shared are the same for real estate agents and mortgage lenders as well.  I've summarized some of the points as I understand them and added some of my own insights as well. 3 Business Growth Lenses Learned Brad talked about 3 specific ways that he had to come to see the process of growing a business in order…
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Eight Simple Ways To Make Your “About Us” Page Shine
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Eight Simple Ways To Make Your “About Us” Page Shine

The "About Us" page has historically ranked as the 2nd most popular page on business and personal websites.  This includes small business and sales professional's websites and blog sites. So having a really good About Us or About Me page is critical when people visit your website.  You can use this page to let them get to know you better.  With a well-written about me page, they will be able to determine whether you are a good fit for the service that they are looking to have performed. This article, How To Create An Amazing About Page To Turn Fencesitters Into…
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