Blogging , ,

4 Ways Your Blog Content Builds Your Expert Authority

Have you ever wondered why marketing experts place so much emphasis on blogging? It’s because they know what you need to know. Regular blogging with quality content builds and nurtures your sphere of influence. Your sphere of influence is the circle of people who know you, know your brand and trust you. In other words, blogging builds your expert authority. Here’s how it all comes together. 1. Blogging Lets You Show Off When you blog with helpful information and authority, you become the expert in your audience’s eyes. Blogging gives you the opportunity to demonstrate just how much you know…
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Blogging

How Mortgage Professionals Can Gain Realtor Referral Relationships Fast!

Whenever you are approaching real estate agents to create referral relationships, the question going through their mind is:  "What makes you any different than the last mortgage loan officer that walked through the door?" UVP - Unique Value Proposition What does your target demo need? What can you do to satisfy that need? How can you do it uniquely? How can you communicate effectively? What is your commitment objective? How can you market this on a larger scale? How can you become an invaluable, irreplaceable assset to your new marketing partner's business? Psychological Value Equation Value = Benefit - Cost…
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How To Grow A 7 Figure Business Without Killing Yourself In The Process
Blogging

How To Grow A 7 Figure Business Without Killing Yourself In The Process

Today I had the opportunity to join a presentation by my friend, Brad Martineau (CEO of Sixth Division, Infusionsoft Experts) on the tips he's learned growing a multi-7 figure business in the software and services space. A lot of the principles he shared are the same for real estate agents and mortgage lenders as well.  I've summarized some of the points as I understand them and added some of my own insights as well. 3 Business Growth Lenses Learned Brad talked about 3 specific ways that he had to come to see the process of growing a business in order…
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Eight Simple Ways To Make Your “About Us” Page Shine
Blogging , , ,

Eight Simple Ways To Make Your “About Us” Page Shine

The "About Us" page has historically ranked as the 2nd most popular page on business and personal websites.  This includes small business and sales professional's websites and blog sites. So having a really good About Us or About Me page is critical when people visit your website.  You can use this page to let them get to know you better.  With a well-written about me page, they will be able to determine whether you are a good fit for the service that they are looking to have performed. This article, How To Create An Amazing About Page To Turn Fencesitters Into…
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The “Duplicate Content Penalty” Is A Lie!
Blogging , , , , , , , , , ,

The “Duplicate Content Penalty” Is A Lie!

But isn't my site going to be penalized if I have blog posts from a content channel that are the same as another subscriber? What about the Duplicate Content Penalty by Google? [youtube width="640" height="360"]https://www.youtube.com/watch?v=-r6Zt4awVbA[/youtube] I get this question pretty often from prospective clients as well as other social media marketing and blogging professionals when they hear about our service and how we write high-quality, industry-relevant, credibility-building blog posts for our clients and publish them automatically to their WordPress-based blogs without them having to do a thing. They're usually always impressed with the solution that we offer but have that…
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Honoring All Who Have Served or Are Serving this Veteran’s Day
Blogging , ,

Honoring All Who Have Served or Are Serving this Veteran’s Day

As a veteran myself, Veteran's Day is an especially important holiday to me. I truly cherish the sacrifices that all of my fellow veteran's have made to protect our great country. So to any and all of our veteran clients, friends, family members and workmates I say "Thank You!" I had the pleasure to attend the Veteran's Day ceremony at my daughter, Lauren's, elementary school on Thursday. They performed a special "White Table Ceremony" as a way to pay tribute to POW/MIA's and also thank Veteran's at the same time. If you've never seen it, it's pretty moving.  It's only 2…
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