What You Are Saying With Your Call to Action
Case-Shiller Index, Marketing , ,

What You Are Saying With Your Call to Action

The perfect call to action will often makes or break your companies marketing. It is one of the most important elements that will directly impact your conversion rate. What exactly is a call to action? A call to action or a CTA is used in marketing campaigns to encourage website visitors to take a desired action. A call to action is a written directive and is typically written as a command or action phrase, such as “Register Now”, “Download Now” or “Sign-Up Today.”  CTAs are generally used at the end, or sometimes throughout an article or ad to let potential…
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Case-Shiller Index

Ignore The Case-Shiller Index; Focus On The Future Instead

Last week, Standard & Poor's released its Case-Shiller Index for December 2010. The index is a home valuation tracker, meant to meausure the change in home prices from one period to the next. December's Case-Shiller Index showed major devaluations nationwide. As compared to December 2009, on a year-over-year basis, home values fell in 18 of the Case Shiller Index's 20 tracked markets, and the U.S. National Index dropped 4 percent overall.  The retreat puts December's home values at similar levels as compared to early-2003. That said, buyers and sellers in the University Place area would be wise to take the…
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