Why It Is Important To Stay Engaged With Past Clients During Uncertain Times
20
Oct
By Liz Bucher
Marketing , ,

Why It Is Important To Stay Engaged With Past Clients During Uncertain Times

Once your client’s loan is closed, funded, and sold off to a servicer, how do you keep that client engaged with you? It can seem difficult to stay top of mind since so many services are on top of marketing to your customer. How do you make sure that you are the lender that they will remember for future home purchases, refinances, and referrals? BE UNFORGETTABLE! To be unforgettable you need to stay engaged and part of your clients’ lives during the course of the entire cycle of homeownership. Do not look at it as one mortgage transaction. Stay in…
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Building Trust With Potential Clients
15
Jul
By Liz Bucher
Marketing , ,

Building Trust With Potential Clients

If you look back on the relationships that you have had over an extended period of time — professional or personal — one of the fundamental characteristics of that relationship is most likely trust. Trust develops over time — it isn't effortless and often takes a bit of work. It also transpires when there is a personal connection formed. Trust can also be complicated because it is hard to define or measure exactly how much someone trusts you, but it is crucial to a beneficial relationship — both with a client and anyone you are close to or care about. One…
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Getting Personal In The Changing Market
15
Jul
By Liz Bucher
Blogging, Marketing , ,

Getting Personal In The Changing Market

Blogging benefits your business because the stronger your knowledge and communication about your industry, the more trust you earn. We cover that part at MySMARTblog, but with the changing market, you need to get personal. Become a resource to your clients: Keep your local market informed about change in mortgage rates, neighborhood news, or trends for home decorating. Providing this information will allow you to build trust in your direct area. Whatever you decide to write about know that the key is to write engaging content that will allow you to interact with your readers on a personal level so that…
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What You Are Saying With Your Call to Action
18
May
By Liz Bucher
Case-Shiller Index, Marketing , ,

What You Are Saying With Your Call to Action

The perfect call to action will often makes or break your companies marketing. It is one of the most important elements that will directly impact your conversion rate. What exactly is a call to action? A call to action or a CTA is used in marketing campaigns to encourage website visitors to take a desired action. A call to action is a written directive and is typically written as a command or action phrase, such as “Register Now”, “Download Now” or “Sign-Up Today.”  CTAs are generally used at the end, or sometimes throughout an article or ad to let potential…
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Facebook Live, Videos & Ads
13
Oct
By Liz Bucher
Content Marketing, Marketing ,

Facebook Live, Videos & Ads

Most Mortgage and Real Estate professionals know that having videos is a key way to market their business. YouTube and Facebook Live are great ways to generate leads. Having fun videos that show your personality is a sure way to attract more buyers and sellers. One of the hot topics is Facebook Live. If you follow any of the established mortgage and real estate pages, you have probably heard them raving about Facebook Live. Facebook is a powerful channel for lead generation since they have many homeowners, buyers, and renters on Facebook. The best way to market any business is…
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25
Aug
By Mikel Erdman
Marketing , ,

How Can You Grow Your Real Estate Business During the Pandemic?

The COVID-19 pandemic has taken the world by storm and this includes the real estate industry. Businesses of all sizes are having to transform in order to adjust to the changing circumstances of the world and this includes the real estate industry. Earlier this year, there were guidelines that were issued to help real estate agents respond to the impact of the virus on the real estate industry as a whole. Open houses, walkthroughs, and meetings with clients have had to change. Therefore, there are a few tips that all real estate agents should follow to make sure they can…
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