29
Jul
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By Mikel Erdman
Referral Marketing

The Scariest Word In Real Estate And Mortgage Is SCALE!

There's a lot going on in the real estate and mortgage world these days.  The competitive landscape is changing faster than ever before. Lots of people in the industry are wondering how they can stay alive with the onslaught of big money and big corporations getting into the game in a way that we've never seen before. Zillow bought Mortgage Lenders of America and immediately inserted themselves into the mortgage origination space in a big way. And they are instituting "Instant Offers" as their primary real estate business model going forward becoming their own advertising client's direct competitor! (After building…
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17
Oct
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By Mikel Erdman
Referral Marketing , ,

Ratings, Reviews, and Testimonials Will Get You More Leads, Referrals and Closings!

Consumers love to hear feedback from other consumers. In fact, one survey showed that 85% of consumers put as much trust in online reviews as they do personal recommendations. Ratings, reviews, and testimonials can be a powerful marketing tool when used correctly. They can also help customers make informed buying decisions. Knowing how to best use them can benefit your customers as well as your business by instilling customer loyalty and attracting leads. Here’s how to make that happen. Use strong visual content. Video is hot right now and it is one of the best ways to reach prospective customers.…
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How Your Business Card Can Get You Leads Now!
30
May
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By Mikel Erdman
Referral Marketing, Sales Tips , , ,

How Your Business Card Can Get You Leads Now!

Do you ever wonder, "How can I get my business card to generate leads?" Or, "Why do I even pass these business cards out?  They don't seem to ever get me any calls?" Well, I was looking through a group of business cards that I've collected at recent events and saw one that caught my attention.  And I'm pretty sure it would catch a potential clients attention too! <<<CLICK HERE TO SHARE THIS TIP... AND THANKS!<<< This business card was even more interesting because I happen to know that the loan officer, Eric Mitchell, has been a very successful mortgage…
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26
Feb
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By Mikel Erdman
Referral Marketing , , , , , , ,

Top Tips For Real Estate and Mortgage Sales Success

<<Please SHARE this post if you like it!<< Real Estate sales and mortgage loan origination is a unique business which requires trust and confidence by the potential client early on in the relationship. In fact, the first two minutes of the initial meeting are critical to establishing the tone of the entire mortgage transaction and future client relationship. These same principles apply to Real Estate customers as well.  I've put together a few tips to help you manage that initial introduction successfully and turn your customers into commission producing raving fans. Be Yourself The key to a positive first impression is the…
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25
Nov
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By Mikel Erdman
Referral Marketing , , ,

You’ve Got A Friend In Real Estate – Blogging To Stay Connected For Referrals

Social Media Reaches 71% of All Home Buyers Rather than trying to market your services to potential clients, the goal of social media marketing should be to position yourself as a knowledgeable friend. This is because everyone likes to say they have an inside connection, they know someone, and the goal is to make sure all your contacts think of you as the go-to real estate agent. Maintaining regular contact with your previous clients, agents you have met throughout your career, as well as friends and family will drive referrals and sales. However, it is nearly impossible to regularly keep…
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