It’s spring-cleaning season – Don’t leave your database in the dust!
28
Mar
By Liz Bucher
Technology ,

It’s spring-cleaning season – Don’t leave your database in the dust!

It’s spring-cleaning season which means that many hardworking homeowners are busy trying to organize their closets and homes in preparation for the spring and summer. Spring cleaning is not just a household chore. As businesses collect an increasing amount of data, it turns out there are many similarities between spring cleaning and the steps a business must take to ensure their data is clean, organized, and consistently updated. Data cleansing is the process of going through all of the data within a database and either removing or updating information that is not complete. Like a cluttered house, databases get cluttered…
Read More
23
Feb
By Mikel Erdman
Technology

4 Must Do’s for Small Business Bloggers

A small business blog is a great marketing tool. Every small business should host a blog on their official website to keep clients and customers informed of new happenings and entertained with relevant posts. Blogs are fantastic marketing tools and remaining up to date on blogging best practices is necessary in order to stay relevant. Here are 4 must do's for content marketing that are being successfully implemented by small business bloggers to increase their leads and expand their reach. Focus On Original Content 'Content is king' has been a popular phrase among digital marketers for some time, and for…
Read More
17
Aug
By Mikel Erdman
Technology , ,

5 Easy Ways to Improve Your Snapchat Marketing

Any business that wants to engage with a younger generation of customers will need to market where that demographic spends their time. The next generation of consumers currently uses Snapchat to communicate and this newer social media platform requires a different set of techniques to grow followers. Provide Content Unique To The Platform Simply copying and pasting the same information that is posted everywhere will not be enough to get the younger Snapchat users to engage with a brand. People who use Snapchat have different expectations when consuming media and unique content should be created for them to take advantage…
Read More
08
Jun
By Mikel Erdman
Technology ,

Crafting the Perfect Welcome Email for New Subscribers: 3 Essential Components

A welcome email will be the first point of contact for new subscribers after they have given a business their email address and the go ahead to contact them through it. Starting with a generic email blast is not recommended, as consumers prefer a more personalized touch. A well-crafted welcome email should be simple and friendly, while highlighting the benefits of subscribing to the email list. Here are 3 essential components to any welcome email: Offer A Special Deal For New Subscribers Start off on a high note by offering the new subscriber a deal for signing up to the…
Read More