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How to Write Insightful Customer Surveys Questions

What's the best way to get information about how customers perceive a business? How about going straight to the consumer? With the advances in technology and data collection, any business can send off a simple survey to their email list to get fast feedback on any number of issues. The key to a successful customer survey is insightful questions that provoke an honest response. Identify The Goal And Write Accordingly Surveys need to be short in order to compile answers from as many people as possible. Before writing the questions, be sure to identify the purpose of the survey and…
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4 Content Marketing Trends Sweeping Small Business Bloggers

Every small business should manage a blog on their official website to keep clients and customers informed of new happenings and entertained with relevant posts. Blogs are fantastic marketing tools and remaining up to date on current trends is necessary in order to stay relevant. Here are 4 trends for content marketing that are being successfully implemented by small business bloggers to increase their leads and expand their reach. Focus On Original Content Over Re-Blogging 'Content is king' has been a popular phrase among digital marketers for some time, and for a very good reason. Strong, original content is what…
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4 Tips for Making Conversion-Boosting Product Videos

Product videos are an exceptional way for consumers to familiarize themselves with a brand while having any questions answered before committing to making a purchase. Any company or storefront that isn't making its own product videos forfeits these potential customers to competitors as well as the ability to control the narrative. Identify The Most Common Questions And Then Answer Them The best product videos answer common questions that consumers will have about the product. By identifying which questions consumers will be asking, a content creator can set up the videos to be easily found in search engines. Once these questions…
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Looking Back at 2015: 3 Statistics That Will Change the Way You Market Using Your Blog

Marketing trends change every year as businesses attempt new and innovate ways to increase traffic and find new customers. It is important to learn from these trends at the end of every year, and use the statistics to gain an advantage going forward. Here are three statistics from 2015 to help craft a better blog: Blog Posts With Appropriate Images Receive 94% More Views Readers are eager to consume information and move on with their day. A large wall of text can appear daunting, while a blog post with relevant images will ease in the reader, increasing the odds of…
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Email Marketing is Far from Dead. Here Are 5 Ways That You Can Start Your Campaigns Today

Email marketing is just as effective today as when it first began. It is one of the easiest ways to directly reach customers and readers and keep them informed of new occurrences or promotions. Starting a campaign isn't hard, as long as several points are kept in mind. Begin By Compiling A List Of Reader Emails Any decent email marketing campaign needs recipients. The first thing to do is compile a list of emails belonging to readers or customers. Capture forms can be used to allow website visitors to opt-in to receiving newsletter or emails, helping to create a larger…
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Understanding “Pipeline Marketing” and How Your Prospects Move from Cold Lead to New Client

If you're actively marketing a business, you're probably posting blog articles, creating web videos, or distributing white papers in your efforts to reach new leads. But if your sales pipeline isn't designed to convert leads into paying clients and customers, all of that marketing activity - and your marketing budget - will be wasted. After all, a new lead that doesn't become a customer is an expense. So how can you move more of your leads through the sales and marketing process and entice them to become clients? Here's what you need to know. Pipeline Marketing In A Nutshell There's…
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