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Content Marketing Fundamentals: How to Boost Traffic to Your Blog and Other Content Pieces

A sleek and well-managed website is only worth the amount of people who actually visit it. Figuring out how to effectively market a website is the make or break between which sites last and bring in ad revenue or sales and which ones quietly disappear. There are several tricks to boost traffic to any blog, and taking advantage of these will help any website increase its reach. Begin With Providing Quality Content 'Content is King' is a saying for a good reason, with so many places to go online to consume content, every blog has to stand apart. Standard rewritten…
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The Pros and Cons of Using White Papers, E-books and Other Giveaways for Marketing Purposes

If you're doing any kind of content marketing at all, then you already know how well free content can hook readers, expand your reach, and boost your brand visibility. But creating a white paper or e-book is no small undertaking, and if you're not up to the challenge, it can easily backfire. So is creating a giveaway worth it? Here's what you need to know. Pro: Giveaways Can Help You Build Your List A content giveaway is one of the most effective marketing tactics you can use to expand your mailing list. People consider their email address to be personal…
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