Your Competition Is Spending $1 Billion Dollars On Advertising This Year…Can You?

I was speaking last week at Originator Connect 2019 in Las Vegas when I had the opportunity to meet the whole marketing team from Quicken Loans Mortgage Services which includes Rocket Mortgage and Rocket Loans.

It was a great opportunity to hear their lunchtime presentation since they were sponsoring the event.

However, there was an “elephant in the room” feeling from a lot of the mortgage brokers and bankers at the event.

They were feeling really threatened by the size of Quicken Loans and Rocket Mortgage.

They felt like they could easily lose their clients to cross marketing by a much bigger company with much deeper pockets and connections if they sent deals to the wholesale side of Quicken Loans.

I’ve been using the example of the annual ad spend of QLMS for the past year since I spoke there at the last Originator Connect event.

Luckily for me, my hearing was correct and they really do spend $1 BILLION dollars per year in advertising for retail mortgage clients!

In fact, I also interviewed the Chief Marketing Officer, Casey Hurbis, and he confirmed that figure to me as well as right from the stage.

And there you have it.

They really do spend $1 Billion Dollars every year on advertising!

So the bigger elephant in the room is how you are going to compete with that kind of spending…

A recent study by Kantar Media showed that Quicken Loans is one of the top two purchasers of  EVERY SINGLE CLICK in the mortgage industry at 19% of all clicks…

Following only Lending Tree who pays for 28.2% of all mortgage clicks!

In truth, the top 7 click purchasers account for 81.6% of every single (highly expensive!) online paid click in the mortgage and home loan industry.

7 Mortgage Advertisers Buy 81% of every mortgage click!

 

And it doesn’t end there!

Quicken Loans Mortgage Services is also responsible for 70% of all mortgage related TV advertising out of 334 advertisers according to another recent study.

The bottom line is that they have a ton more money than anyone else and can oustpend everyone to get the most market penetration.

So how can you compete?

You need a strategy that succeeds where big companies can’t compete.

Local, ninja strategies that can’t be controlled by big ad dollars.

And yet they’re the most productive, profitable and enjoyable strategies that you can do.

And with hardly any marketing or advertising budget at all!

I’d like to share some of the most profitable strategies with you.

I’ve just given you one thing you should never spend money on again.

Paid search ads or Pay-Per-Click ad campaigns.

Why? Because the huge companies dominate the market and you’ll never win.

So choose not to compete and waste your money!

There are two other even bigger ways the “online marketing gurus” are telling you to spend your money and you’re absolutely throwing it down the toilet.

Might as well set a pile of money on fire.

At least you’ll get some heat from it.

I’d love to share those two with you as well as a simple, automated roadmap to guarantee your online marketing success.

Join me on my upcoming training and I’ll show you how to compete with the elephants trying to take your business away…


Free Online Referral Training

Corporate Giants are changing the mortgage landscape every single day.

From Zillow Home Loans planning a 10-times production increase in the next 12 months to Opendoor launching a mortgage division.

Keller Williams has entered the mortgage game and Amazon is teaming up with Realogy to create an advertising juggernaut never seen before!

The scariest word in the mortgage industry for individual producers and small to medium shops is SCALE!

These huge companies with unilimited budgets are playing with an unfair advantage and a completely different set of rules.

Think about this….Quicken Loans will spend over $1 Billion in advertising this year alone!

How will you compete?

There is a proven way that you can compete and win if you focus on the exact right strategies that these companies simply can’t execute.

“7 Critical Steps To Protect Your Business and Get Better Leads, Deals That Close AND More Referrals In 7 Days Without Doing Any of the Work Yourself!”

DURING THIS FREE WEBINAR YOU WILL LEARN:

+ How Amazon, Zillow and other Corporate Giants Are Stealing Your Business While Playing With A Completely Unfair Advantage…(The deck is stacked against you!)

+ The 3 Incredibly Expensive Internet Marketing Myths That Will Never Work To Close Deals! (Unfortunately these are the most promoted strategies by the “gurus” too!)

+ The 7 Step Fail Proof Plan To Guarantee That You Generate Qualified, Profitable Clients That Lead To Closed Transactions And A Flood Of Referrals Within 30 Days! (And I’ll provide a step-by-step roadmap for FREE right when you sign up for the session)

+ The Single Most Important SEO Strategy For Your Real Estate Or Mortgage Business! (If you mess this up you’re almost guaranteed to fail…)

You MUST attend the live webinar. There will be no recorded replay due to the sensitive nature of the content.

 

By Mikel Erdman

Mikel Erdman is the founder of MySMARTblog and RealtyBlogContent. He is a published author and speaking authority on topics including marketing automation and how technology can positively affect company and individual sales efforts. If you like the idea of world-class content marketing in a completely automated system, Click Here for his valuable, limited time offer.