As I continued researching for new information about the growing trend of iBuyers and the corporate takeover threatening real estate agents and loan officers across the country, I came across this presentation by Mike Del Prete at Inman Connect 2019.
And in the middle of the presentation, he darn near blew me out of my seat when he described a much bigger and more profitable plan of Zillow’s with their digital marketing platform.
Their control of online traffic and getting to clients first in the real estate process allows them to capture a lot of transactions that would have otherwise gone to agents and LO’s in local markets.
But it’s their plan with all of the inquiries and leads that they don’t turn into transactions that make ungodly amounts of profit for them in the long run too!
And that’s exactly why Amazon is doing with their Turnkey program…
All about the ad dollars.
Make sure you have a solid plan to compete in your local market or you’ll lose to these corporate monsters!
From Zillow Home Loans planning a 10-times production increase in the next 12 months to Opendoor launching a mortgage division.
Keller Williams has entered the mortgage game and Amazon is teaming up with Realogy to create an advertising juggernaut never seen before!
The scariest word in the mortgage industry for individual producers and small to medium shops is SCALE!
These huge companies with unilimited budgets are playing with an unfair advantage and a completely different set of rules.
Think about this….Quicken Loans will spend over $1 Billion in advertising this year alone!
How will you compete?
There is a proven way that you can compete and win if you focus on the exact right strategies that these companies simply can’t execute.
“7 Critical Steps To Protect Your Business and Get Better Leads, Deals That Close AND More Referrals In 7 Days Without Doing Any of the Work Yourself!”
DURING THIS FREE WEBINAR YOU WILL LEARN:
+ How Amazon, Zillow and other Corporate Giants Are Stealing Your Business While Playing With A Completely Unfair Advantage…(The deck is stacked against you!)
+ The 3 Incredibly Expensive Internet Marketing Myths That Will Never Work To Close Deals! (Unfortunately these are the most promoted strategies by the “gurus” too!)
+ The 7 Step Fail Proof Plan To Guarantee That You Generate Qualified, Profitable Clients That Lead To Closed Transactions And A Flood Of Referrals Within 30 Days! (And I’ll provide a step-by-step roadmap for FREE right when you sign up for the session)
+ The Single Most Important SEO Strategy For Your Real Estate Or Mortgage Business! (If you mess this up you’re almost guaranteed to fail…)
You MUST attend the live webinar. There will be no recorded replay due to the sensitive nature of the content.