I find it interesting that so many great opportunities come out of simple, brilliant ideas. I mean, think about it. Our world has changed so much over the last hundred or so years.
All of the innovations are driven by people who have a thought, develop it into an idea, and then set themselves on a path to make that idea a reality.
I’m in the middle of turning an idea into reality myself.
My company, MySMARTblog.com, was created from a simple idea that communication that fosters top of mind awareness with a person’s sphere of influence should be easy.
In fact, it was a single conversation with Michael Addison, one of the top mortgage lenders in the country, where we uncovered a gap in the market which has grown to hundreds of happy customers all over the USA (and even Canada now too!) As Michael and I talked about generating referral business and delivering world-class service, we came up with three areas that he felt his business was lacking and needed improvement.
- He couldn’t get the high quality, custom image that he wanted his customers to see online
- He had tons of people connecting with him through social media sites like Facebook, LinkedIn and Twitter but had no systematic way to communicate with them (and he knew that he’d never sit at his computer for hours a day managing those sites)
- He was super busy, so he needed a system that was as automated as possible. I mean automated like if he went on vacation, or just didn’t get around to it, that the marketing and communication would go on without him.
Unfortunately, the only solutions that were being offered to business owners and sales professionals were either online courses teaching how to “do-it-yourself” or “point and click” websites that really didn’t convey the professional appearance that was possible and required the user to maintain the system themselves.
I knew from my 15 years experience as a business owner and successful salesperson in the real estate and mortgage industry that those two offerings just wouldn’t work for a large portion of the people just like Michael….and me.
So with that idea in mind, I set out to solve the problem. One simple idea. Add focus, attention and commitment. Consistently pursue the idea transformed into a goal. Commit to daily refinement and improvement. And with that, a new million dollar business is born.
Turning ideas into reality is the same process in your business!
It doesn’t matter what business you’re in. If you’re in the real estate or mortgage industries, I guarantee you that there are a ton of brilliant ideas that you can come up with to absolutely revolutionize your business. You can use these “elegant ideas” as my friend and mentor, Joe Polish, would call them, to skyrocket your income and live the life of your dreams.
But it does take courage…..and commitment.
I’d love to hear your ideas. What ideas do you have to revolutionize your business?
Leave me a comment below. Or better yet, contact me and let’s schedule a time to chat. I’m sure we can come up with some killer marketing strategies together!