Do you ever wonder, “How can I get my business card to generate leads?”
Or, “Why do I even pass these business cards out? They don’t seem to ever get me any calls?”
Well, I was looking through a group of business cards that I’ve collected at recent events and saw one that caught my attention. And I’m pretty sure it would catch a potential clients attention too!
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This business card was even more interesting because I happen to know that the loan officer, Eric Mitchell, has been a very successful mortgage loan originator for nearly 15 years.
Now, you might think I’m talking about his photo, or his logo, or about his personal branding. That’s not it at all!
Here’s a photo of the BACK of his business card:
Here’s why this is important.
Just having your name and phone number on your business card doesn’t inspire anyone to pick up the phone and call you.
Now, I believe in personal branding and having a high quality image. That’s why we market a done-for-you service to make sure you look like a million bucks online.
But that only works after a prospect has a reason to look you up, or place a call to get their questions answered.
When you add a specific call-to-action on your card it inspires the specific prospect you’re looking for to pick up the phone because they think you can answer their question. Specifically.
And that’s what being an expert in your field is all about.
It’s a lot easier to convert your prospect into a loan application and raving fan if they feel like you are the perfect fit even before they pick up the phone.
Do this on your next business card order!
What is the loan program or product that you most like to do?
What is the single most important benefit that you provide for someone looking for that product?
How can you convey that message in the fewest words and boldest type within a 3.5 x 2 inch billboard that you can hand out all over town?
Enter your business card call-to-action or question in the comments section below and I’ll respond personally!