Social Media Reaches 71% of All Home Buyers
Rather than trying to market your services to potential clients, the goal of social media marketing should be to position yourself as a knowledgeable friend.
This is because everyone likes to say they have an inside connection, they know someone, and the goal is to make sure all your contacts think of you as the go-to real estate agent.
Maintaining regular contact with your previous clients, agents you have met throughout your career, as well as friends and family will drive referrals and sales.
However, it is nearly impossible to regularly keep in touch with that many people through any physical marketing medium.
Flyers are overlooked, direct mailers are thrown out, and television ads don’t deliver the personal connection needed.
And let’s face it. Printing, folding and stuffing mailers…Licking and sticking stamps and labels. It’s not the most fun thing to do so all to often it gets put off for later. And most of the time later never comes.
Using social media, you can position yourself as a knowledgeable friend and maintain regular contact with past and potential clients in an unobtrusive and inviting way.
Plus, if you use smart technology to help you get it done, it can all be automated and done for you. Even when you’re too busy or on vacation!
This can help you reach 71% of all home buyers looking for a real estate agent in your area (based on data from the NAR Profile of Home Buyers and Sellers 2011).
Consistent Social Media Presence Leads To More Referrals
The majority of clients find their real estate agent as a result of referrals from friends, neighbors, relatives, other real estate agents, employers, or relocation services.
The best way to ensure you receive as many of these referrals as possible is to maintain an active online presence through social media.
You can present yourself as a knowledgeable friend while maintaining connections with your friends, neighbors, relatives, and expanded contact list.
Don’t Act Like A Pushy Salesman…You’ll Just Push Them Away!
It is important to not come across as a pushy sales person. On social media, people can very easily stop following you and sharing your posts.
Rather, a softer approach is best when marketing your services on social media. Consider answering real estate related questions for your friends and followers.
Another great idea is to provide information in the form of blog posts and helpful content that can shed some light on the real estate market in your area.
One of the greatest marketing tools at your disposal is your ability to educate your friends and neighbors.
This allows you to draw attention to your knowledge and skills, ensuring that your social media contacts will all send you referrals.
If you’d like to learn exactly how to drive more repeat and referral business using blog content marketing and social media syndication, join my upcoming online training for FREE!