That can be a scary question, right?
What separates you from your competition in the mortgage industry?
And how do your suspects, prospects, and even your personal contacts and past clients see you as a professional?
Well, the way they see you is exactly what your “personal brand” is all about.
Jeff Bezos (from Amazon) says it this way: “Your brand is what people say about you when you’re not in the room.”
And you just hope what they’re saying is good, correct?
Well, as I was thinking about this for our company, I searched out a few good articles and resources that I thought you might like to look at.
Here they are:
3 Reasons To Start Developing Your Personal Brand Yesterday! by Mortgage Sales, Marketing and Leadership Evangelist Tim Davis. (Plus he mentions blogging as a great way to build your brand!)
A Real Estate Agent’s Guide To Defining Personal Brand on Inman News. I especially like point number 3, which talks about using testimonials to build your personal brand! (Yes, it says “real estate agent”, but use your imagination!)
And, last but not least, here’s a killer infographic put together by Seth Price at Placester:
Want help developing your personal brand? Get a free consultation here!