Long before your target audience reads your blog, they will view your headlines. The headlines must be captivating and enticing. They should encourage others to click on the link to view the entire blog post, and they should also encourage a full read of the blog post. Until your audience has read your blog posts, they will not be fully effective for you. Because of the importance of writing a solid headline, you may be wondering how you can create great headlines for your blog posts.
Use Numbers in Your Headlines
Some of the most popular blog posts have headlines that indicate how many tips, ideas or ways to achieve some specific goal. People respond well to numbers and lists of information, so a headline that indicates that a numbered list is included in the article can be beneficial.
State Clearly What the Blog Post is About
Your headlines should clearly state the topic of your blog post. The headline should be comprehensive and relevant to the material in the post. You do not want your headline to deviate from the topic of the blog post in any way.
Show How the Post Provides Value
You may have a blog to generate interest in your company, but you want your blog posts to provide some value to your readers. The readers generally will only click a link to read a post that seems to provide a benefit to them, such as telling them how to take care of their car or how to save money in some way. This should be conveyed in the headline.
Stir the Readers’ Emotions
Readers will want to click on links and read posts that have an emotional trigger for them. You may consider if your blog post has some emotional response for your readers, such as if you are telling them how they may have been ripped off or scammed. These can be very popular pieces for your readers to click on.
Educate Your Readers
People love to be educated, and your blog post may offer helpful tips, advice or how-to steps. If you have an educational article, you should indicate the type of knowledge that your readers will get by reading the article. For example, a how-to article headline can be intriguing.
Another idea for a headline is to create excitement in some way. Not every article is helpful or educational. Some are simply designed to be entertaining for the reader. When your blog post is a fun piece that is largely meant to entertain your readers, you want to convey the topic of the post in a fun, engaging way.
There are many different spins that you can take with your blog posts, and there are unique ways that you can inspire your readers to click on your headline and read the full post. Consider each of these great ideas when you are creating your headlines.